Copywriter - Employer Branding

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate Copywriter, we’re offering you the opportunity to join the diverse team at our office in Amsterdam and make a real difference in our scaleup environment.

🥜 In a nutshell

As a Copywriter in our employer branding team, consisting of two Content Creators and Events Specialists, you’ll craft the words that convince top talent that Picnic is where they need to be. You will work closely with recruitment and other teams, to ensure a consistent brand message that inspires candidates to join and thrive with us. From snappy social media posts to attention-grabbing job ads, and inspiring blogs to catchy new UX copy for our website—you'll be our go-to for all things recruitment!

🎯 What you’ll do

• Writing! 🎉
• You come up with new concepts to convince future Picnic employees that Picnic is the place to be
• You find the right words for these ideas: job descriptions, social media advertisements, video scripts, blogs all the way to web pages
• You will be mainly responsible for supporting the employer branding team in making their campaigns as fruitful as possible
• You will also have the chance to collaborate with multiple teams from other copywriters to designers

⭐ About you

• Bachelor’s Degree in English, Journalism, Communications or equivalent
• Native skills in English (Dutch is a plus)
• 1 - 4 years of experience with copywriting
• Familiar with SEO and experience with WordPress
• High level of creativity and not afraid to bring unconventional ideas to the table
• You're great with words, sentences, paragraphs, slogans, blogs, sayings, keyboards, and people
• You know how to tailor different messages for different target audiences
• You’re a storyteller and can’t wait to tell Picnic’s story
• You write perfect English and know what's wrong with ‘your’ when it should be ‘you’re’ (and yes, it drives you crazy too)
• You can quickly switch between tasks and work well with deadlines

📖 Picnic perks

Every expert was once a beginner!

• You’ll get plenty of opportunities to challenge yourself and grow, including the Picnic Tech Academy, Lunch & Learn sessions, and tailored soft skills training. We also offer free professional weekly language courses.

Make a difference

• You’ll work in an awesome scale-up environment with the freedom to drive your own projects and create a visible impact.
• Our fully electric vehicles and sustainable business model mean you’ll also be contributing to making the world a better place!

Teamwork makes the dream work

• With more than 80 nationalities across 3 countries, you’ll be part of a diverse company with plenty of cool stuff to get involved with, from board game evenings to after-work drinks to our company ski trip and more!

You are what you eat

• You’ll get freshly prepared, healthy lunches and snacks (with plenty of vegetarian, vegan, and halal options). Coffee snob? Don’t worry, our amazing Picnic barista has you covered.

Stay healthy

• Mental health is important. As well as having the option to speak with Picnic colleagues who act as confidential advisors, our collaboration with OpenUp gives you easy access to professional psychologists, along with workshops and materials.
• There are plenty of sports communities and events to get involved with, from tennis to yoga to climbing!

Attractive package

• We offer competitive compensation and a pension plan that looks out for your future self.

Work-life balance

• Where possible, we like to enable people to work in ways that suit their working styles. Our teams generally like to work 4 days at the office (the tasty lunch and Barista-made coffee may be a factor).

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Benefits of working at Picnic!

Grow with the team

Individual growth and learning

Explore your role

Unique challenges every day

Get to know everyone

Colleagues from all over the world