Marketing Manager

Join Barclays in the role of Marketing Manager (12-month secondment), where you will be accountable for developing and delivering our product marketing strategy to directly support the business objectives and the Transaction Banking strategy.

The Marketing team is an integral part of Corporate Banking, driving growth in terms of both business development and client retention. We are responsible for the creation and implementation of the marketing strategy to drive commercial returns and support Corporate Banking’s business objectives.

To be successful in this role, you should have experience with:

• Stakeholder engagement and management
• Marketing budget management
• Data analysis to make informed decisions and optimise marketing strategies

Other highly valued skills and experience:

• Proactive and motivated individual and a structured thinker with the ability to multi-task in a high-pressure environment
• Demonstrates strong problem-solving skills, reliability, and makes ownership a priority

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.

Purpose of the Role

To develop and implement marketing strategies to promote the brand, products, and services across various markets.

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well-defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives, and works across organisations to achieve specific, well-defined outcomes.

Assistant Vice President Expectations

• Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
• Take ownership of managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices (in other areas, teams, companies, etc.) to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.