Head of Content Marketing

Job Description

The purpose of the role is to define, own and develop the Investments content plan for the Private Bank. The role holder must ensure that the content plan for clients is insight-driven, ladders up to our overarching content strategy and brand positioning, supports the business in achieving its objectives and ultimately drives commercial return. The role holder will be responsible for the implementation of the plan, ensuring that we deliver high-quality thought leadership content that is relevant and engaging for our client base. They will need to work in partnership with the Head of Digital, as well as the Media Relations and Internal Comms team to ensure highly targeted distribution of our content. They will also be expected to manage third-party agencies and contractors where those are leveraged to deliver content marketing activity.

Essential Skills/Basic Qualifications:

• Candidate will likely be from an investment management, asset management, private banking, or wealth management background. Ideally, they will have a very good understanding of journalism best practices.
• Experience managing content activation through the line across multiple jurisdictions is essential.
• Experience managing large teams.
• Candidate will have physical writing and producing content experience.
• Stakeholder management experience at a high level.

Desirable Skills/Preferred Qualifications

• Person ideally to have CFA/Certificate in Investment Management, or has a Finance degree with Marketing experience or vice versa.
• Candidate should be a self-starter and be able to deliver end-to-end results.
• Candidate should have great communications skills.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.

Purpose of the Role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content.

Accountabilities

• Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.

Vice President Expectations

• To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance, and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long-term goals and ensuring that budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will be a subject matter expert within their own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem-solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.