Digital Assets Manager

Digital Assets Manager

Join Barclays as a Digital Assets Manager, where you will develop, implement, and manage our digital marketing platform and channels, including the management of our website and intranet, social media, and marketing technology platforms.

Essential Skills

• Search Engine Optimisation (SEO)
• Prior knowledge of Adobe Experience Manager Software
• Content management

Desired Skills

• Management of Metadata
• Tag implementation and management
• Digital Access

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen strategic thinking, and digital and technology, as well as job-specific technical skills.

Purpose of the Role

To develop, implement, and manage digital marketing platforms and channels, including the management of the website, social media channels, and marketing technology platforms.

Accountabilities

• Development and implementation of digital marketing strategies that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimization of online content for search engines to improve organic search visibility, and management of paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies; use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platforms and channels such as websites and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Assistant Vice President Expectations

• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding how areas coordinate and contribute to achieving the objectives of the organization's sub-function.
• Collaborate with other business-aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices (in other areas, teams, companies, etc.) to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.