Global Brand Marketing Intern

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our ownded factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future --- do you want to join us for the journey?

Your role

Within the Marketing department, we are looking for a Global Brand Marketing Intern to help build our brand and further our growth. This role is part of the Global Brand Marketing and Creative Services Team where you will work closely with colleagues from different disciplines like Performance Marketing, Category Management, Design, CRM and Local Marketing teams.

The Global Brand Team is a strategic marketing function that is responsible for building a compelling and consistent consumer-centric brand. As a Global Marketing Intern, you will support the Global Brand team in their mission and bring to life the Bugaboo brand positioning across all communication channels and touchpoints. You will support the development and execution of global marketing strategy, plans and campaigns for new and existing products and initiatives covering all consumer and retail touchpoints, both on- and offline. Join our team at our headquarters in Amsterdam for 6 months starting in September!

The internship will be focused on:

• You will help create brand and digital marketing assets and tools including product photography, social media, digital assets and point of sale
• You will support on brand projects and initiatives including new product launches, retail/etail toolkits and internal presentations
• You will lead the creation and monthly delivery of an internal company newsletter as well as internal communications
• You will lead ongoing competitor analysis of parental category and consumer trends in retail, digital and earned media
• You will work across departments to create a measurement and evaluation framework for Bugaboo brand and product campaigns to assess our performance across different channels and disciplines.

About you

• You have a strategic, analytical mind, interested in digital and brand marketing
• You are 3rd or 4th year Higher Vocational Education (HBO) or University student in the field of Commercial Economy, (digital) Marketing, Business Administration, Communication or related areas;
• You are interested in brand marketing and consumer experience;
• You have a creative eye and a pro-active personality
• You like to work as part of a team as well as independently;
• You are eager to learn and are enthusiastic;
• You are fluent in English, both spoken and written, and are a confident presenter

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);
• A laptop;
• Monthly internship allowance of 500 EUR;
• A great office located in Amsterdam Zuid-Oost, one of the main business centers of Amsterdam;
• The possibility to learn, develop yourself and grow in responsibility and position.