Key Responsibilities: Develop an overarching measurement and performance strategy for corporate digital channels, aligning with business objectives and KPIsProvide regular channel dashboards and reports to content partners, offering valuable insights and data-driven recommendations and consult how to further improve their campaigns and better reach their audiencesProvide regular channel dashboards for leaders and other relevant stakeholdersConduct benchmarking activities to evaluate the performance of competitor channels and identify opportunities for improvement, while also assessing practices used in other sectors for potential adaptationEvaluate and adopt new measurement tools and technologies, including predictive analytics, to enhance the depth and accuracy of channel analyticsGather and analyze client feedback to drive continuous improvement of campaigns and content submissions, ensuring that client needs and expectations are met and exceededEstablish channel analytics best practices and deliver training programs to empower country channel teams, enabling them to effectively leverage analytics for channel optimization and decision-makingStay updated on industry trends, best practices, and emerging technologies, continuously expanding knowledge to effectively guide platform operations and drive innovationEssential Requirements:Bachelor’s degree in communications, computer science, marketing or statistics and relevant years of experience in communications, marketing or data analystsData analytics for digital platforms and channels including digital marketing measurementDelivery of reports, presentations and data visualizations to internal clients, senior management and other stakeholdersUse of Google Analytics 4 (GA4), heatmaps and other user behaviour analysis tools, Content Management Systems (CMS), native social media business manager tools and customer experience platforms (e.g. Sprinklr) to generate dataConsultancy on digital channel data analyticsFluent English language, other languages usefulDesirable requirementsUse of Artificial Intelligence (AI) tools and techniquesBenefits and rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards Commitment to Diversity & Inclusion:We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. Accessibility and accommodation: Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to inclusion.switzerland@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Our purpose is to reimagine medicine to improve and extend people's lives. We use innovative science and technology to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. We also aim to reward those who invest their money, time and ideas in our company.
