Home Care Benelux Laundry Senior Brand Manager

Unilever is looking for a Laundry Category Marketing Manager (Home Care).

About Unilever

Unilever is a business with global reach and impact, driven by the purpose to make sustainable living commonplace. At the heart of what we do is our people, and we believe that when our people work with purpose, we create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in an inclusive, collaborative, and flexible working environment. We don’t believe in a one size fits all approach and instead equip you with the tools you need to shape your own future.

Job Details

The Home Care team (Laundry and Home & Hygiene) is looking for an enthusiastic and results-driven Marketing Manager who will help develop our laundry category and business success further. You will be responsible for driving the innovation and renovation agenda of our laundry brands, starting with Robijn and also including Omo and Neutral, in the Netherlands & Belgium.

Robijn, one of the leading laundry brands in the Netherlands across Fabric Solutions and Fabric Enhancers, is looking for a passionate Marketing Manager.

Robijn, already being a leading brand with strong market presence, continues to grow competitively with the ambition to further drive sustainable growth in the coming years and deliver on our purpose. The Laundry team is part of the Home Care team, a big growth opportunity within Unilever, with a great mix of local and global brands. As a Marketing Manager, you are responsible together with the team for driving and delivering the yearly business results for our laundry brands and paving the way for the future.

Currently the team is working on local brand and portfolio plans with product renovation and innovations in the current and future portfolio, while working on the brand strategy that will deliver the desired growth. The Marketing Manager will be responsible for leading and delivering this innovation roadmap while crafting the Brand and Communication Strategy in a purposeful way.

In this role you will have a large variety of stakeholders including local Home Care marketing, sales, finance, R&D, media, the digital hub, and agencies, as well as the regional and global Marketing, Customer & Market Insights (CMI), Supply Chain and R&D teams. The laundry team works in an agile, collaborative way supporting the total Home Care category with delivery of projects.

This role gives the opportunity to drive in-market success through developing and, together with the team, implementing effective and integrated Brand Marketing Plans, delivering innovations and renovations on time in full and brilliant communication.

What will your main responsibilities be?

• Lead innovation and renovation roadmap for Laundry category
• Deliver leading-edge brand assets and designs on the brand, while developing our brand purpose and growing brand power
• Identify and implement future growth opportunities based on in-depth consumer insights and anticipating competition
• Develop in-depth understanding of and expertise in the Laundry category and trends
• Co-responsibility for the P&L in order to deliver on growth and profit targets as well as effective budget management
• Shape the (re)innovation / Integrated Business Planning (IBP) plan
• Craft campaigns across innovations, masterbrand and always-on activity throughout the funnel
• Lead external partnerships
• Monitor in-market performance across brand, product and communication and take responsive actions with the team
• Own budget planning & controlling
• Contribute to the development of three direct reports through effective coaching and advocating for appropriate training opportunities
• Co-lead together with the HC Digital Hub the online development of the brand

Skills & experience you should have

• Laundry lover with an absolute growth mindset
• You have an innate curiosity for what’s driving consumers
• Business acumen and cross-functional understanding and capabilities
• Strong brand development experience
• Demonstrated experience driving innovation roadmaps
• Must be a strategic thinker who is comfortable applying insights to creative, evaluating creative and articulating feedback
• Proven experience in developing and implementing effective and integrated Brand Marketing Plans
• Proven experience in P&L ownership and accountability
• Strong stakeholder management
• Strong and proven manager of self and others with a passion for capability building and the ability to lead and motivate a cross-functional team
• Fluency in Dutch and English

What is in it for you?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting and dynamic work environment where you can make things happen.

• Attractive total remuneration package: excellent company pension, bonus, share scheme
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities and wellbeing resources whenever and wherever
• Plenty of company-paid holidays to further ensure your work-life balance is maintained
• Under the Hybrid Working principles, you will be expected to spend a minimum of 60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped.
• Informal culture and being the first one trying our new products
• My Fitness Plan (deduction on your Fitness Subscription)
• Home working allowance
• Company laptop and mobile phone
• Green Mobility Policy