Global Digital Engagement Expert

Global Digital Engagement Expert

Unilever is looking for a Global Digital Engagement Expert to support digital marketing growth through social-first customer journeys, paid media execution, and market capability building. This role is suited to someone passionate about digital marketing and eager to make a significant impact.

Job purpose

You will help create effective digital engagement strategies and support markets in delivering campaigns across paid digital platforms while contributing to broader business and media objectives.

Main responsibilities

Providing market support

• Offer operational and technical support to markets for running campaigns on paid digital platforms such as social media, Google, LinkedIn, and TikTok.
• Address and resolve queries from local markets’ digital marketing teams promptly and effectively.

Collaborating with the Digital Engagement & Media Manager

• Work closely with the Digital Engagement & Media Manager to upskill markets on their digital media capabilities and plans.
• Collaborate to align campaigning initiatives with business objectives and broader digital media plans.
• Conduct workshops and training sessions to enhance digital marketing capabilities.

Developing and implementing playbooks

• Co-create and roll out playbooks and implementation guides for new B2B marketing channels such as WhatsApp, TikTok, TradeDesk, and Snapchat.
• Ensure these guides are user-friendly and provide clear, actionable steps.

Maintaining digital marketing resources

• Ensure the UFS Digital Marketing Hub, degreed courses, Confluence pages, and UFS Digital Media playbooks are current and updated.
• Regularly review and refresh media content to reflect the latest industry trends and best practices.

Driving innovation

• Stay abreast of emerging digital marketing trends and technologies.
• Propose and implement innovative strategies to enhance engagement and reach.

Ensuring compliance

• Ensure all digital marketing activities comply with relevant regulations and company policies.
• Conduct regular audits to maintain high standards of compliance and ethical marketing practices.

What you need to succeed

Experience and qualifications

• Minimum 3–5 years of proven experience in B2B digital marketing, with a strong focus on developing and implementing digital media strategies.
• Hands-on experience setting up, executing, monitoring, and optimising paid media campaigns on Meta, AdWords, LinkedIn, Campaign Manager, and similar platforms to drive lead generation and conversions.
• Operational and technical support experience for paid digital platforms such as social media, Google, LinkedIn, and TikTok, including knowledge of implementing marketing pixels.
• Demonstrated ability to create and roll out playbooks and implementation guides for new marketing channels such as WhatsApp, TikTok, TradeDesk, and Snapchat.
• Experience in collaborating and cooperating with global stakeholders.

Preferred experience

• Experience managing agency or third-party relationships.
• Ability to react quickly to changes in priorities and navigate changes in a fast-paced environment.
• Experience with marketing tools such as Marketo, Google Analytics, and Adobe Analytics.
• Demonstrated experience coordinating with other teams and departments for projects.
• Demonstrated experience tracking paid media campaigns via dashboards.

Skills

• Digital media strategy and planning
• Digital media targeting, buying, and testing
• Social media marketing
• Campaign measurement and optimisation
• SEO

Leadership

• You are energized by delivering fantastic results and set an example through both performance and resilience.
• You continuously look for better ways of working, engaging and collaborating with others along the way.
• You take responsibility for your own wellbeing and deliver high standards of work.
• You stay focused on consumer needs and use evidence and data smartly to identify issues and opportunities.

Critical SOL (Standards of Leadership) behaviors

• Passion for High Performance: Takes personal responsibility and accountability for execution and results, using data and insight to make decisions.
• Personal Mastery: Sets high standards and actively builds wellbeing and resilience.
• Consumer Love: Always looks for better ways to serve consumers and invests time to understand their needs.
• Purpose & Service: Demonstrates humility and understands that leadership is service to others.
• Agility: Explores the world around them, continually learning and developing skills.