Business Analyst Customer Engagement – AIDA2.0

At AIDA 2.0, we connect customers, their needs, and business decisions. As area Customer Engagement within tribe Digital Customer Interactions, we focus on delivering the best possible communication and digital experience for every customer.

Our mission is to truly understand our customers: helping them achieve their goals, providing the best possible experience, and proactively introducing relevant ideas and products they may not yet have discovered.

You & your job

As a Business Analyst within Customer Engagement, you play a central role in bridging business needs and technical solutions. You translate customer and business requirements into scalable digital solutions and support strategic decision-making across the organization.

You work closely with architects, engineers, Product Owners, and other stakeholders to ensure alignment between customer value, technical feasibility, and long-term strategy. You are analytical, structured, and able to navigate complex challenges with confidence and clarity.

• In consultation within the team and cross-functional stakeholders you translate business requirements into high level analyses, designs and (big) data products that are in line with the chosen IT architecture.
• You are the sparring partner for Solution Architects, Data Engineers, Product Owners and other stakeholders.
• You collaborate, challenge and support the Product Owner in their decision making.
• Together with the Product Owner, Solution Architect and Engineers within your squad you contribute to the long-term strategic direction.

Examples from practice

• Facilitate cross-function workshops/streams to align Business, Legal, Design, Marketing and Tech on new digital initiatives to increase reachable base.
• Build and analyse dashboards to get insights into customer data, identify opportunities for improvement and convince stakeholders on the proposed direction.
• Be the link between Business and Tech for the implementation of a platform for managing consent and preference data of Rabobank customers.
• Take ownership in designing and experimenting initiatives to improve the engagement of Rabobank customers in the app.

Together we achieve more than alone

We are curious about what you add to our team. The people of Onboarding & Support design, build and maintain solutions that enable frictionless access to Rabobank’s data platforms. Collaboration is our approach; as one data-minded, solution-oriented team within Rabobank. We continuously improve our way of working and value openness, ownership and learning together.

“We openly share perspectives, learn from mistakes and work together to deliver solutions that really make a difference for the organisation.”

The people of Onboarding & Support

You & your talent

Customer focus, collaboration, attention to detail, innovation, self-development and open communication are indispensable for this position of Business Analyst. On top of that, it is important that you recognize yourself in the checklist below:

• Bachelor/Master thinking level
• You have at least 3-6 years of experience as a Business Analyst of which at least 3 years of experience working with Data, Backend and Frontend solutions
• Working in a highly competitive technical environment and understand how software is built
• Team player with helicopter view and can zoom in and zoom out
• Ability to bring clarity and structure in complex (technical) situations
• Good communicator and not afraid to challenge stakeholders
• Capable of working in a multi-cultural team and environment
• Business English is mandatory, Dutch speaking is required

Some additions you might have, which are a pre

• Experience with Azure DevOps
• Experience with OneTrust
• Knowledge of the Banking Domain, financial products and business processes