Content coordinator (Agrifood)

At Jaarbeurs, you will work in an international multicultural and dynamic team near the historic center of Utrecht. You will collaborate closely with the Senior Brand & Communication Manager, a project team of 20 colleagues in Utrecht, an established network of freelancers, and the VNU Asia Pacific office in Bangkok. You are flexible to travel abroad when needed and help provide the best brand and event experience for visitors and exhibitors.

Your new job

You will coordinate marketing and communication activities as part of the VNU team, working with colleagues in Utrecht and Bangkok to support brand and event experiences for visitors and exhibitors.

This is what you like to do

• Creating customized original content and bringing new and fresh content ideas to communicate with the target audience effectively
• Creating content for the show websites, emails, press releases, socials, digital and editorials
• Managing press relations, planning around press releases and managing the daily work on the following channels: email, websites and on social media platforms
• You will be involved in media engagements and setting up agreements with media partners, evaluating media deals and researching new media outlets to promote our events
• Working effectively in a team, especially with designers, media partners and event managers, to ensure on time deliverables and cohesive content strategy
• Protect the brand's tone of voice
• Produce content that will convert into registrations or newsletter sign ups

What you bring

• Fluent in English with 1 to 3 years of experience crafting diverse content, including email campaigns, web content, and press releases. A strong emphasis on creating compelling, persuasive content is essential. Providing a sample of an original article is a plus
• Demonstrated ability to plan, organize, and manage multiple projects simultaneously while consistently meeting deadlines
• Skilled in negotiating with media partners to secure favorable deals. Ability to analyze and assess media campaign performance, with experience using analytical tools to measure campaign effectiveness
• In-depth knowledge of various social media platforms and search engines and a strong understanding of how to utilize them effectively
• Ability to understand the market segment and deep dive into key topics to generate high interest levels from our target audiences

What you may expect from us

At Jaarbeurs you will have the space to do your work with joy and fulfilment and to continue growing as a professional. Our culture is open and informal and collaboration and innovation are key. It is our ambition to become Europe’s most sustainable event organiser by 2030. So we invite you to join us in making real impact.

Please note

For this position it is required that you already work and live in the Netherlands. We will not provide sponsorship.