Brand Marketing Intern - KL Jeans

At Karl Lagerfeld, you will join the marketing department in a hands-on role supporting the Brand Marketing Manager, with a focus on brand legacy across channels and marketing initiatives.

You must have a can-do attitude and a strong ability to prioritize and multitask. You work well in a fast-paced environment, are flexible, and enjoy cross-functional work streams. Experience in an in-house marketing team, brand marketing, or a media agency/design studio is appreciated. You are keen to understand the business implications of projects, are confident with KPIs, and have knowledge of how to realize these with a creative mindset and forward-thinking spirit.

Key Responsibilities

• Day-to-day marketing activities related to global campaigns, key brand, and content initiatives.
• Create and continuously update asset briefs, campaign rollout decks, and reports; strong Excel knowledge is required.
• Create PowerPoint template decks.
• Create aspirational pitch decks and strategy decks to support ongoing or future marketing projects.
• Conduct competitor research and benchmarking.
• Create moodboards and inspirational visual references to support campaign development and creative direction.
• Research and identify upcoming trends, concepts, and cultural movements relevant to the brand and market positioning.
• Brief, coordinate, and implement marketing materials such as brand presentations, campaign overviews, partner and collaboration reports, and others.
• Coordinate between key internal departments such as Licensing, Digital Marketing, Retail Marketing, Creative, Product/Design, E-commerce, Press, and Communications.
• Provide organizational support for seasonal market launches.
• Source samples and coordinate with relevant teams such as Product, Licensing, and E-commerce.
• Cross-reference merchandising calendars and buys handover.
• Create cross-channel asset briefs; strong Excel knowledge is required.
• Manage dedicated and small-scale projects independently.
• Update folders, oversee creative assets, update the server structure, and keep track of creative deliverables.
• Provide administrative support for office-related tasks.

Skills, Education & Experience

• Must be enrolled in an accredited Bachelor/Master program during the entire internship period.
• Studies in Management, Fashion, Marketing, Communication, or Business-related fields.
• Fluent in English, both verbal and written; French is an advantage.
• Very good knowledge of Photoshop; knowledge of AI tools is a plus.
• Very good knowledge of Microsoft PowerPoint and the ability to build inspiring presentations.
• Very good knowledge of Excel.

The Profile

• Flexibility, adaptability, and a positive can-do attitude are essential.
• Ability to prioritize and multitask.
• Able to work independently as well as in a team.
• Interest and passion for the fashion industry.
• Able to work in a fast-paced and high-pressure environment.
• Critical eye for creative work and interest in industry updates.
• Keen attention to detail.
• Positive attitude and teamwork-oriented.
• Creative problem-solver.

Internship details: Start date: July 13th, 2026. Available for 6 months, with the possibility to extend up to 1 year.

Please note: We can only consider candidates who are enrolled for the full duration of the internship at their school or university. Due to Dutch legislation, you must be in possession of EU nationality or study in the Netherlands.

Why #TEAMKARL?

• Opportunity to make an impact
• Working in the heart of Amsterdam
• Exclusive sample sales only for #TEAMKARL