Work placement or Graduation internship Brand Promotion & Digital Content

At BMW Financial Services Netherlands, a leading player in the Dutch mobility market, you will have the opportunity to grow and contribute to the mobility of tomorrow.

About BMW Financial Services Netherlands

BMW Financial Services Netherlands offers a broad product portfolio ranging from leasing, financing and innovative mobility solutions. With a fleet of more than 120,000 vehicles, the company is one of the largest and most dynamic in the Netherlands. With the labels BMW Financial Services, MINI Financial Services and Alphabet, the team works every day on the mobility of tomorrow, with sustainability and an outstanding digital customer experience at the center.

What will you do?

As part of the team, you will help bridge the communication gap between the local office and BMW headquarters in Munich by bringing to life the vision of a digital info screen system. This system will display timely, relevant information to internal employees and external consultants via large TV screens connected to BMW’s internal BrightSign platform. You will ensure consistent, visually compelling messaging aligned with the brand identity, enhancing engagement and awareness within the IT community.

You will collaborate closely with the local IT Management and Governance teams to define the scope and content strategy for the info screen system. This includes integrating existing content from headquarters as well as creating new, locally relevant material. You will also work with BMW headquarters colleagues to fully understand the BrightSign system’s capabilities and identify the best ways to leverage it for impactful content display.

• Plan and assist in the physical installation and configuration of TV screens at the Breda office, positioning them for maximum visibility among IT staff.
• Design and develop content templates and formats such as images, slideshows, videos and presentations aligned with BMW’s corporate identity and communication standards.
• Develop and manage a content calendar for screen-based communications such as TVs, digital signage and in-office displays.
• Identify target audiences and establish clear content objectives, such as enhancing brand awareness, boosting employee engagement and promoting products effectively.
• Optimize all content to accommodate various screen sizes, aspect ratios and resolutions, ensuring a seamless and visually appealing viewing experience across all displays.
• Create and adapt visual and video materials specifically designed for BrightSign-compatible devices, maintaining high quality and consistency.
• Actively engage with an international network of colleagues who manage similar systems at other BMW locations to exchange best practices and continuously improve the approach.
• Provide ongoing support for system maintenance and proactively propose enhancements based on user feedback and evolving communication needs to ensure the system remains effective and up to date.

What are we looking for?

You possess strong communication and collaboration skills. You are self-motivated, have a growth mindset and a willingness to learn. You have good communication skills in English, with Dutch language skills being a plus but not mandatory. You are able to work independently as well as collaboratively within a multicultural and international team environment. Creativity and a passion for digital media, visual communication and enhancing user experience complete your profile.

Ideally you are / you have:

• Currently pursuing a degree in Marketing, Media & Communication, Digital Marketing, Brand Management or a related field.
• The ability to conceptualize and plan content that informs, engages and inspires.
• An interest in emerging digital media technologies and brand storytelling.
• An understanding of marketing and communication principles.
• Proficiency in graphic design and video editing tools such as Adobe Photoshop and Illustrator.
• A creative problem solver with an eagerness to experiment.

What can you expect?

A passionate working environment.

An internship where you can make an impact at an international premium company. You will be part of a diverse and engaged team with experts within your field of study and/or interests. Additionally, you will join the internship community, making it easy and regular to connect with interns from other departments.