Business Manager Marketing & Education

At Highberg, you will work as Business Manager Marketing & Education, managing the public courses portfolio under the Gladwell Academy brand.

About the role

You will manage Highberg’s public courses portfolio: a selected set of training courses with proven online demand and a close link to Highberg’s consulting capabilities. Higherg’s public courses portfolio is operating under the brand Gladwell Academy. You are responsible for the end-to-end performance of public courses, including portfolio selection, generating online awareness and demand, converting demand into enrollments, and ensuring excellent training delivery operations and customer care. Does this sound like your next challenge?

Why Highberg?

At Highberg, everything revolves around people. Around colleagues who want to make a difference, take ownership, and work together based on trust and craftsmanship. We believe real change happens when strategy, execution, and humanity come together. That starts with our own team. This is why we create an environment where you can continue to grow, apply your expertise, and expand it further. An environment where you can make lasting impact.

Bringing strategy to life

At Highberg, you are not a remote advisor. You work closely with clients on challenges that truly matter, from strategy through to implementation. This allows you to make an immediate impact and see the results of your work in practice.

Collaborative, human, and professional

We work closely together, share knowledge, and strengthen one another to achieve the best possible outcomes. Our culture is open and built on trust, with room for both ambition and humanity. We listen, celebrate successes, and hold each other accountable, always with attention to people as well as to quality.

European outlook, locally rooted

With teams in the Netherlands and the DACH region, you work in an organization with a broad, European perspective. At the same time, the culture remains personal and close-knit. This gives you the opportunity to collaborate internationally at a high level, within a committed and engaged team.

Culture as a catalyst

Our culture is a key reason why colleagues enjoy working at Highberg. We place trust in our people, value initiative, and believe it is important that everyone can continue to develop. This enables you to get the best out of yourself, while together contributing to sustainable growth.

Your role

As Business Manager Marketing & Education, you play an important role in the trainings offered by Highberg. Your responsibilities include:

• Developing and launching: open enrollment training products, improving curriculum quality, market research to identify skill gaps, and enhancing learner experience.
• Own the public courses portfolio: define and manage a focused set of training courses aligned to market demand and Highberg capabilities (pricing, planning, lifecycle).
• Drive the digital funnel end-to-end: build awareness and demand, optimize conversion to enrollments, and ensure smooth customer journeys across the website and CRM.
• Manage and run delivery, customer care and public courses business development manager: steer training operations and service quality, working with the delivery team, sales, trainers.
• Manage our external digital marketing partner(s) and together with the public courses business development manager our external brokers: steer priorities, deliverables and performance to improve reach, conversion and lead quality.
• Turn public courses into consulting value: create a reliable follow-up and lead-routing approach and translate into qualified consulting opportunities.
• Manage performance: accountable for results, using clear KPIs and continuous improvement cadence with internal stakeholders and partners.

People management

• Including coaching, development, and performance of your team. As a member of the Management Team of E&C, you actively contribute to shaping the company’s strategic direction.

Who are you?

• You are a strategic thinker.
• You are market-aware and have strong communication skills.
• You translate strategy into a clear operational rhythm and consistent execution.
• You optimise performance based on insights, experimentation, and well-considered decisions.
• You take end-to-end ownership and follow through on results.
• You align stakeholders and partners while maintaining momentum.
• You professionalise operations and customer service while improving results.
• You are AI-literate and able to apply AI in a conscious, critical, and responsible way to strengthen your work.

What are we asking?

• You hold a university Bachelor’s or Master’s degree in Business Administration, Marketing, Digital Commerce, or a related field.
• You have over seven years of experience in roles that combine product or portfolio management with digital commercial responsibility, such as e-commerce, growth, or funnel optimization, preferably within professional services, education, or B2B environments.
• You preferably have experience in a leadership role.
• You have experience with e-commerce and digital commerce, including ownership of the entire online funnel from awareness to conversion and purchase.
• You have experience managing customer care and operational teams, including planning, performance management, and continuous improvement.
• You have strong CRM skills, with experience in HubSpot considered a significant advantage, and the ability to design clear lead-routing processes across multiple systems.
• You are able to develop, motivate, and manage teams and their performance.
• You have excellent communication skills, both written and spoken, in English and Dutch.

What are we offering?

• The best of two worlds: the intellectual sharpness and quality of a high end consultancy firm, combined with the agility and engagement of an entrepreneurial organization.
• Responsibility, autonomy, and entrepreneurship: from the very start, you take ownership in projects and client work, with plenty of room to take initiative, supported by experienced colleagues.
• Collaborating in an accessible environment: you work in a setting where decision making is close to the action and ideas quickly gain traction.
• Flexible working with strong connection: hybrid working is possible, combined with regular moments where we come together for collaboration, knowledge sharing, and team activities such as inspiring sessions and the Highberg Festival.

About Highberg

Highberg is a European transformation consultancy. We support organisations in realising their strategic ambitions by combining clear direction with execution.

We believe sustainable change happens when deep expertise and human dynamics are in balance. That is why we work closely with our clients, not only as advisors, but as partners in realisation.

Our teams combine analytical depth with pragmatism and build solutions that not only work on paper, but above all in practice.