Webshop Coordinator

At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As a Webshop Coordinator, you bring our webshop to life. You plan, execute, and optimize campaigns, inspirational and informational content, and promotions that not only delight and engage customers but also drive revenue, conversion, and brand loyalty. You combine creativity with commercial insight, ensuring every content touchpoint is impactful, visually compelling, and aligned with business goals.

Your Tasks

Your Role

As a Webshop Coordinator, you are the creative and strategic engine behind our webshop campaigns, content, and promotions. You take ownership of the planning, execution, and optimization of digital campaigns, homepage and landing page content, inspirational and informational modules, user-generated product content, and all promotions across web and app.

You ensure every touchpoint and promotion is accurate, visually compelling, and commercially effective, monitoring performance closely and taking action if results fall short. You work closely with Customer Journey, Online Merchandising, and On-Site Search specialists within the team. You align with the Marketing department to coordinate campaigns, launches, and promotions across channels, ensuring timing, messaging, and targeting are optimized for maximum impact. You also collaborate with the Product & Experience team to integrate content and promotion initiatives into the broader digital roadmap, ensuring alignment with strategic priorities and innovation projects.

While operational excellence is essential, delivering content and promotions on time and to high standards, you are encouraged to adopt a test-and-learn mentality wherever possible, using insights to make smart improvements and bring creative ideas to life.

In this role, you balance creative ownership, strategic thinking, and hands-on execution, making sure your campaigns and promotions not only look great but perform commercially and support the overall customer journey.

What You’ll Do

• Take ownership of webshop content and promotions, ensuring campaigns, pages, and promotional activities drive engagement, conversion, and revenue.
• Plan, execute, and monitor digital campaigns, homepage layouts, landing pages, inspirational and informational modules, and promotional initiatives, taking action if performance falls short.
• Maintain accuracy, completeness, and timelines of all content and promotion assets, including user-generated content and SEO-aligned copy.
• Collaborate with Customer Journey, Online Merchandising, and On-Site Search teams to ensure content and promotions support online strategies and commercial goals.
• Adopt a test-and-learn mindset, using insights and metrics to continuously improve content and promotional performance.
• Work closely with Marketing to align campaigns, promotions, and content initiatives with brand priorities and overall marketing strategy.
• Maintain a customer-first and mobile-first approach across all content and promotion activities, ensuring a consistent and inspiring webshop experience.

How Success Is Measured (KPI’s)

• Campaign and promotion performance: conversion, revenue, and engagement metrics such as CTR, bounce rate, and scroll depth
• Homepage, landing page, and content module effectiveness
• Timelines, accuracy, and completeness of content and promotion delivery
• User-generated product content coverage above 80%
• Contribution to smooth collaboration with cross-functional teams, including SEO, Marketing, Customer Journey, Online Merchandising, and On-Site Search
• Ability to identify and tackle underperforming campaigns or promotions, improving commercial outcomes

Key Competencies for a Successful Webshop Coordinator

• Experience managing digital content and online campaigns across web and/or app
• Commercial mindset with awareness of revenue, conversion, and engagement impact
• Ability to interpret performance data and translate insights into improvements
• Understanding of e-commerce principles and digital customer journeys
• Proactive, ownership-driven attitude with a continuous improvement mindset
• Applies creative thinking combined with a mobile-first and customer-centric perspective
• Collaborative mindset and experience working cross-functionally
• Strong planning and organizational skills with attention to detail
• Ability to manage multiple priorities in a fast-paced setting
• Experience working in performance-driven, KPI-focused environments
• Clear and structured communication skills
• Familiarity with CMS platforms and digital analytics tools

We Offer You

• Hybrid work with flexibility to work from home, based on a 60:40 policy aligned with your working hours.
• Option to buy or sell additional vacation days each year in April.
• Continuous learning opportunities and professional growth through training programs and workshops via Hunkemoller Academy.
• 25 holidays per annum, based on a full-time role.
• Staff discount of 25% on all Hunkemöller products, with selected Mondays offering an additional 25% to 35% discount on top of the standard employee discount.
• Opportunity to work from abroad for up to 2 weeks.