Internship - Heineken Experience Digital and Creative Marketing

Company: HEINEKEN

Turning creative ideas into unforgettable experiences, that’s a normal day as an intern in the Heineken Experience marketing team.

The internship

We are seeking a highly motivated and creative individual to join our Heineken Experience Marketing team as a Digital and Creative Marketing Intern. This internship offers an exciting opportunity to gain hands-on experience in digital marketing, social media, and activations. You will work closely with the Digital Marketing Specialist and the Social Media Specialist & Creative.

You will assist the team in three different areas:

Digital marketing

• Digital analytics and reporting: elaboration of weekly, monthly and quarterly reports, analyzing data from all the Heineken Experience channels (website, social media, customer reviews).
• Digital campaigns: assist in the development of digital campaigns from strategy and ideation to production and activation.

Social media

• Content planning: assist in planning the social media content calendar, organizing and scheduling content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively.
• Content curation & filming: collaborate with our creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.

Activations

• Assist in planning and executing guest activations at the Heineken Experience, including brainstorming ideas, coordinating logistics, and ensuring smooth execution.
• Assist in organizing events such as influencer events in collaboration with partners (Moco, Flagship, etc.), including coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences.

Your new team and workplace

The Heineken Experience is a brand experience located in the first built Heineken brewery in the heart of Amsterdam. We are an international, dynamic and enthusiastic team aiming to promote the Heineken Experience to enhance and amplify the influence and impact of the Heineken® brand.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset, welcome fresh, new ideas with open arms, and provide the guidance that suits you.

The unique you!

We believe everyone has unique talents, which is why we’re looking for you. Energy, drive and the ambition to grow are what make the difference at HEINEKEN. In addition, you bring:

• Proficiency in English: written, spoken and interpersonal.
• You are a highly creative individual, able to think outside the box.
• You are a social media enthusiast, always up to date with the latest trends.
• Basic knowledge of digital marketing channels and tools.
• Critical thinking and analytical skills.
• Team player.

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow.

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during onboarding.
• In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship. HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1, 2026.
• The duration of the internship is 6 months (to be agreed upon with your internship supervisor).
• At HEINEKEN, we work with a hybrid model, typically spending three days a week at the office and two days working from home.
• You will earn 2 vacation days per month (based on a full-time internship).
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed.