Internship Marketing

Internship Marketing at Trivium Packaging (BU Nutrition)

The BU Nutrition is a large business unit within Trivium with a total turnover about 350 Mio EUR, 750 employees and 5 plants (3 in NL, 1 in DK, 1 in GE). We serve clients across Europe and serve multiple global multi-nationals/regional leaders in the market. The company enjoys long standing relationships with most of its customers, built on a foundation of world class quality and service. With plenty of growth opportunities with existing and new customers, the BU Nutrition is posed to be an exciting business for the years to come.

BU Nutrition is focusing on multiple Market Segments for Metal Packaging, each having its own challenges:

• IMF (Infant Milk Formula)
• Coffee
• Wet Dairy (Condensed Milk)
• Elderly Nutrition
• OTC Pharma

Due to the changing market dynamics and the competitive environment, it has become crucial for players in the IMF market to come up with new innovative concepts for the formula as well as the packaging and align the value proposition of their product with the market needs in order to differentiate themselves and maintain and grow volumes and margins.

Scope of the assignment

The scope of the assignment will focus on the Adjacencies for the BU Nutrition. Assignment for the upcoming 6 months is the following:

Develop insights in the current Nutrition portfolio.

• What packaging formats do we have in the portfolio?
• What are the Strengths and Weaknesses of this portfolio?

Explore opportunities outside the current segments Nutrition is serving (IMF, Coffee, Wet Dairy).

• Which other Nutrition segments in Retail are interesting for Trivium Packaging?
• Which packaging formats Trivium Nutrition has in portfolio are addressing the needs of these segments?
• What is the potential size of these market segments?

Gather Consumer Insights.

• What is the preferred packaging format in these selected segments?
• What is consumers perception of Metal packaging linked to Sustainability?

Tasks are (but not limited to)

• Gathering information about Trivium’s current Nutrition product portfolio.
• Get insights in main trends in potential new segments and market(s).
• Align with Strategy team, Sales managers, Technical Account managers and customers to gather the required information.
• Visit a Trivium production facility (Hoogeveen).

Deliverables

• Deliver full insights in opportunities outside the currently served Nutrition markets.
• Create a clear value proposition for Trivium to enable a successful entrance into these segments.
• Develop a route to market (sales channels) for these segments.