Intern, Channel Merchandising - Rookie Program 2026

Join the Under Armour Rookie Program Internship from 1 September 2026 to 30 June 2027 as an intern in Channel Merchandising.

The internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross-functionally, and create impact.

Purpose of Role

The Rookie Program

Do you have what it takes to make an impact? We are looking for fearless students who are ready to take on a challenge.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real-world application:

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, or are a non-EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Channel Merchandising Rookie:

• You will support the Channel Merchandising team by contributing to consumer and channel insight development for Under Armour’s two most strategic wholesale partners: JD Sports and Sports Direct.
• The role focuses on building foundational understanding of the sportswear consumer within these channels, including assortment structure, brand storytelling, and price positioning.
• Through data analysis and channel observations, you will contribute insights that support merchandising decision-making.

Your Impact

Strategic Project Contribution

• Support a focused consumer and channel insight project centered on sportswear
• Build a clear overview of channel differences, consumer profiles, and merchandising approaches
• Translate observations into concise insights to support Channel Merchandising strategy discussions

Day-to-Day Responsibilities

• Conduct market, channel, and competitor analysis across JD Sports and Sports Direct, online and in-store where applicable
• Review assortment structures, key franchises, price ladders, and product visibility within sportswear categories
• Support the team with presentation building, data organization, and insight summaries
• Collaborate with Channel Merchandising and cross-functional partners as needed
• Provide operational support for SMU/Inline and Trasix workflow

Qualifications

• Currently studying toward a Bachelor’s or Master’s degree in Business, Fashion Management, or a related field
• Genuinely passionate about sports, sportswear, and athletic culture
• Curious about how major retailers and global brands work together behind the scenes
• Strong analytical mindset with confidence working with numbers and data
• Solid Excel skills
• Able to turn analysis into clear, structured presentations and stories (PowerPoint)
• Detail-oriented, organized, and comfortable working independently as well as in a team

This role follows a hybrid work schedule, requiring 4 days in-office per week.

Benefits & Perks

• Under Armour merchandise discounts
• Human Performance Institute (gym) on site at the office
• Health and wellness allowance (50 euro net monthly) or ClassPass membership
• NS Business Card
• Paid time off