Global Luxury Brand Manager

We are seeking a Global Luxury Brand Manager to define the vision and shape the future of our value proposition for the Luxury and Ultra-Luxury cruise segments. You will lead the strategic evolution of our luxury offering, spanning brand positioning, service excellence, and operational delivery in the luxury cruise market.

About our offer

• Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• We encourage a healthy work-life balance with a dynamic working environment.
• Access the TUI Learning Hub to level-up and reach your ambitions.
• Opportunities to work on global projects and teams.
• Get involved with local charity and sustainability initiatives like the TUI Care Foundation.

About the job

• You'll define the strategic vision, mission, and essence for our luxury offering, emphasising exclusivity, personalisation, sustainability, and flawless execution.
• Partnering with regional leadership, you'll define the organizational setup and lead the luxury project across all areas of the business.
• You'll develop the luxury framework, including non-negotiable service standards, exclusivity elements, premium transportation, concierge-style handling, and experiential differentiators.
• Working with Global Operations, you'll define and implement luxury-specific SOPs for cruise delivery, covering concierge service levels, guide requirements, transport standards, and communication protocols.
• Together with the Global Product team, you'll support local teams in building strategic alliances with specialist suppliers, local artisans, luxury transport providers, and hospitality partners.
• Representing our luxury position in client meetings and industry events, you'll partner with Global Key Account Management to showcase the luxury proposition to cruise principals.

About you

• You bring proven experience in luxury hospitality, premium travel, cruise operations, incentives, or brand management within high-end sectors.
• Your strong leadership and project management skills enable you to drive complex transformations across multiple functions.
• With excellent communication and interpersonal abilities, you build meaningful relationships with stakeholders at all levels.
• You thrive in fast-paced, global environments and adapt quickly to changing priorities.
• Your proficiency in budget management and performance tracking ensures commercial success alongside exceptional guest experiences.