Marcomm Manager - MCC

Marketing Communication Manager (Philips Avent, Mother & Child Care)

Your Challenge:

Philips Avent is a leading brand in the Mother & Child Care category globally. As Marketing Communication Manager you are offered an attractive balance of strategic thinking and hands-on activity in an international business environment.

We are looking for a passionate and purpose-driven individual to help take our brand purpose — Share the Care — to the next level. This role will be instrumental in translating our purpose into meaningful action, ensuring it is consistently embedded across brand, culture, and communication touchpoints. In our journey to build Philips Avent as a culturally relevant love-brand, the role is critical to bring brand crafting skills and commercial business acumen together.

Experience:

+5 years’ experience in areas as Marketing Communications, Marketing Strategy, Brand Management, Digital Marketing and Activation.

Your role:

• Partnering with media teams and key markets, translating the need space driven thinking to execution in communication context.
• Develops marketing communications plans aligned with the 18/24-month Marketing/Communication Roadmap and brand positioning to enhance the end-to-end consumer experience per CoE (center of excellence) standards, ensuring breakthrough impact and consistency, measured by Brand Desire, and positive score on relevant test protocols.
• Conducts marketing communications briefing, planning, and message development, works within the business to create master assets/content aligned with consumer, professional, and shopper needs, fit for various platforms, and meeting market and transcreation requirements, ultimately ensuring activation at the local level.
• Collaborates with agency partners according to annual agencies’ SoW and in partnership with procurement, and provides ongoing support to elevate marketing and comms strategy.
• Delivers consumer content across channels, including omni-channel, CRM, app, and website, aimed at enhancing the consumer experience and boosting sales, and ensures shopper communications align with SCoE standards and suit the market channel context.

You're the right fit if:

• 5+ years in marketing communications, strategy, brand management, and digital marketing
• Strong in integrated communications and brand building
• Skilled in strategic planning and execution
• Experienced in stakeholder and agency management
• Proficient in content development and digital communications
• Data-driven with marketing analytics expertise
• Capable of budget and project management
• Focused on continuous improvement and optimization
• Experienced in omnichannel customer engagement and brand activations

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company.