Head of Marketing Partnerships - Benelux

About the role: Head of Marketing Partnerships (Benelux)

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages.

The Role

The Head of Marketing Partnerships will lead the Benelux Marketing Partnerships function, developing and executing impactful initiatives that drive partner growth across the region. Reporting to the Senior Director, Partner Marketing EMEA, this role owns the partner marketing strategy for Benelux and contributes directly to key marketing, trade, and sales roadmaps, with a strong focus on scalable solutions across all regional partners.

The successful candidate combines strategic, impact-driven thinking with strong execution, working seamlessly with cross‑functional teams (Business Development, Finance & Strategy, Product, Content, Title Marketing, Social, PR, and broader Marketing & Communications) as well as external partners to deliver results. They are accountable, collaborative, and consistently role-model the core values that define our culture.

Key responsibilities

• Own the end-to-end marketing relationship with key partners in The Netherlands and Belgium (e.g. KPN, Ziggo, Proximus, Telenet, etc), including building and maintaining C-level (CMO/CCO) relationships.
• Leverage data and consumer insights to co‑develop differentiated consumer propositions with each key partner.
• Define and execute the partner marketing strategy for Benelux to drive subscriber growth, brand preference and partner satisfaction.
• Lead co-branded, full-funnel campaigns (TV, OOH, digital, social, retail, CRM, sales channels), from brief and creative strategy through to execution and optimization.
• Manage the Trade Marketing agenda for the region to maximize impact at partner sales touchpoints.
• Act as brand and content guardian in all partner campaigns, ensuring consistent positioning, high creative standards and effective storytelling.
• Collaborate closely with Business Development, Marketing, Product, Content, PR and EMEA Partner Marketing/Creative teams to align on priorities and amplify key launches.
• Use data, testing and market insights to evaluate performance, identify learnings and define corrective actions to improve campaign effectiveness.
• Ensure strong operational excellence: manage budgets, timelines and multiple concurrent projects across partners and markets.

Qualifications & experience

• 10+ years in brand/partner/B2B marketing or agency account leadership, ideally in entertainment, media, telco, tech or similar.
• Proven experience leading co-marketing partnerships with large brands and operating as a senior, partner-facing marketer.
• Demonstrated ability to engage and influence C-level stakeholders (especially CMO, CCO & Brand Directors) with a clear marketing and business perspective.
• Strong creative acumen with a track record of delivering effective 360° campaigns across multiple channels and formats.
• Comfortable moving between high‑level strategy and day‑to‑day campaign execution.
• Strong commercial mindset: able to link creative ideas to KPIs, interpret performance data, and make sound decisions.
• Excellent communication and presentation skills; able to clarify complex ideas quickly and build trust with internal and external stakeholders.
• Fluent in Dutch and English; French is a plus.
• Passionate about entertainment, content, design, technology and advertising, with curiosity about local Benelux cultures and audiences.