Senior Sponsorship Manager

HEINEKEN is looking for a Senior Sponsorship Manager to lead and evolve world-class sponsorships that go beyond visibility, driving cultural relevance, fan engagement, and long-term brand impact on a global scale. Are you passionate about sports, culture, and creating partnerships that truly connect with people?

In this role, you will be part of the Global Heineken® Sponsorship Team within the Global Heineken® Brand Team. As a consumer-centered brand aiming to be the beer brand of choice for Gen Y & Z, it’s important to be relevant and meaningful to our consumers. As Senior Sponsorship Manager, you will be responsible for developing, managing, and evaluating high-profile global sponsorships. You will ensure partnerships deliver on brand and business objectives by creating impactful, culturally relevant, and consumer-first experiences – both on and off the field.

Your responsibilities

• Leading all partnerships in the F1 ecosystem – from contract negotiations to rights delivery and execution against the key strategic imperatives
• Strategically shaping and continuously improving Heineken®’s Global Partnerships
• Balancing strategic thinking with strong on‑the‑ground execution
• Building strong cross-functional relationships internally (marketing, digital, PR, commercial) as well as inspire global rights holders and external agencies
• Driving “always-on” engagement strategies beyond key event moments
• Collaborating closely with regional and local teams to ensure consistent and locally relevant execution
• Planning, briefing, budget management, execution and operational excellence
• Aligning global strategy with local market needs and opportunities

Your profile

• Proven (5-8 years) experience in sponsorships, partnerships, or brand marketing in an international setting
• Experience in motorsports: rightsholder or brand-side
• Strong understanding of sports and/or entertainment marketing ecosystems
• Experience delivering integrated campaigns across digital, experiential, and content
• Excellent stakeholder management and strong negotiation skills
• Strategic mindset with a hands-on approach to execution
• Passion for culture, innovation, and consumer engagement
• Hands-on operational experience (People Operations, contracting, on‑the‑ground activation)
• Broad exposure to agencies, service partners, rights holders

You at HEINEKEN

• Able to experience new things and meet colleagues from different cultures along your way
• Motivated to try new ideas and insights: we love to pioneer and develop ourselves with you
• Offered the best Thursday drinks in Amsterdam city centre! Here you can try different global and local brands
• In the lead of your own flexible reward package. Exchange leave days for extra salary? It’s up to you!