HBO/WO Internship: Digital Marketing & AI Lead Generation Intern

Help optimize the DAF Ready-to-Go website and use AI to generate leads for new features and products for our sales units and dealers.

Functiebeschrijving

As a Digital Marketing & AI Lead Generation Intern, you will be supporting two main projects: improving the DAF Ready-to-Go (R2G) website and developing AI-supported lead lists for new DAF rigid/vocational products.

Your main responsibilities will include:

• Create multilingual best-practice guidelines for dealers on how to publish trucks on the R2G website.
• Improve R2G advertisements: pictures, descriptions, technical details, PDFs and salesperson contact information.
• Boost R2G web traffic via backlinks, social media links, basic SEO, content improvements and blog/article support.
• Collect dealer feedback on the R2G website and translate this into concrete improvement proposals.
• Use AI and data sources to identify potential leads for new DAF features and products, based on customer profiles and vehicle usage.

Jouw profiel

Education: Bachelor’s or Master’s student in Marketing, Digital Marketing, Data/Business Analytics, Communication, Business, Commercial Economics, International Business, or a similar field.

(Internship) experience: Affinity with online marketing, web content, and/or data-driven sales or lead generation is preferred.

Other experience: Interest in working with AI tools and basic understanding of SEO and social media is an advantage.

Language skills: Strong communication skills in English are required; additional European languages (e.g. Dutch, German, French, Spanish) are a plus.

Competencies: Proactive, analytically minded, structured, curious about technology, and comfortable communicating with internal stakeholders and dealers.

Afdeling

As a Digital Marketing & AI Lead Generation Intern, you will be part of the Rigid & Vocational department within DAF’s Marketing & Sales organization. Our dynamic team is dedicated to growing market share in the rigid and vocational truck segment. We combine technical expertise with marketing innovation to support dealers, bodybuilders, and customers throughout the entire sales process.

Our mission includes enhancing product visibility, developing ready-to-go truck solutions and launching new rigid/vocational products and features such as the 5 axle 10x4 FAF configuration and an advanced car transporter concept.

Wij bieden

• A view behind the scenes at a large international corporation.
• A lot of freedom and responsibility, with room for your initiatives and visible results depending on the assignment.
• An experienced coach and supervisor who can support you and help you learn.
• After graduation, the opportunity to start your career at DAF.
• A travel allowance if you don’t have a student travel product (provided by the Dutch government).
• A housing allowance if you temporarily rent a room near DAF.