Welcome to our world. PrettyLittleThing was founded in 2012 by brothers Umar and Adam Kamani. From humble beginnings as an accessory only brand with just 20 products on site, we’ve since grown into a forward-thinking fashion brand aimed at bringing killer, affordable style to female fashion breakers and makers.
Our business is all about the right here, right now. We don’t just anticipate trends; we create them, as we deliver our girl product inspired from the catwalk, celebs, and coolest influencers of the moment. Our aim is to demystify style and make it accessible to all, whatever your budget.
We’ve experienced huge growth since our launch, currently being present in the US, Irish, Australian and French markets and show no sign of slowing down. With ambitions this big it means we are constantly on the lookout for like-minded people who are passionate about making big things happen.
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