One important reason for Lieke starting Living Maroc is to create fair employment for women in the region. This has a positive side effect: the daughters who see their mother work for a living are encouraged to do their best at school, because now they know women are able to work instead of just being at home!
And more importantly, work…

One important reason for Lieke starting Living Maroc is to create fair employment for women in the region. This has a positive side effect: the daughters who see their mother work for a living are encouraged to do their best at school, because now they know women are able to work instead of just being at home!

And more importantly, work is mostly about meeting other people; weaving together while complaining together about your husband or children, or sharing what makes you happy and proud. The social aspect of work is at least as important as the financial aspect. It gives you confidence, development, a purpose of day.

Living Maroc creates work for these women for which they receive a fair wage. Because Lieke buys directly from the ‘Cooperative Feminin’, there are no intermediaries involved and so both women and customers get a better price.