Founded in 2014 as a response to an ecosystem with ever-multiplying players and without the evolving technology to match, Avocet leads programmatic into the future of advertising with advanced capabilities at its core. Launching as the first DSP with in-built viewability scoring, market-leading fraud protection and viewability-based attribution, the underlying principle of Avocet is that only the ads seen by a consumer have the power to change their behaviour.

Founded in 2014 as a response to an ecosystem with ever-multiplying players and without the evolving technology to match, Avocet leads programmatic into the future of advertising with advanced capabilities at its core. Launching as the first DSP with in-built viewability scoring, market-leading fraud protection and viewability-based attribution, the underlying principle of Avocet is that only the ads seen by a consumer have the power to change their behaviour.