Customer Insights Analyst (Promo)

As a Customer Insights Analyst for Promotions, you’ll play a key role in shaping one of the most impactful touchpoints in European retail: our weekly and seasonal promotional packages. Your insights will help us strengthen commercial performance, improve customer relevance, and continuously optimize how millions of customers experience our promotions across more than 3,000 stores and digital channels.

This is your daily action

As a Promo Analyst, you work in an agile, data-driven environment with teams across Buying, Category Management, Digital, and Customer Insights. You translate data into clear recommendations that improve promo planning, boost sales, and elevate the customer experience.

Some examples of your key tasks:

Promo performance analytics

• Provide decision support through sales analyses, incrementality insights, and promo efficiency evaluations
• Analyse shelf performance during promo periods and uncover promo-driven basket dynamics
• Evaluate performance of checkout bargains and other tactical promo mechanics

Digital promo effectiveness

• Analyse digital reach, engagement, and onsite behaviour
• Support A/B tests for promotional content, pricing presentation, and customer call-to-actions

Commercial impact

• Spot opportunities to improve promo strategies and proactively bring new ideas
• Deliver dashboards and reporting for Buying, Category Management, and Senior Leadership
• Give recommendations that balance sales boost, margin impact, and customer value

Meet your team

Customer Insights is a crucial part of Action’s business strategy and plays a key role in continuously improving the customer experience. This team focuses on collecting and analysing customer data to gain in-depth insight into our customers’ buying behaviour and preferences.

The team explores patterns and trends in customer data, leading to valuable insights. These insights are then used strategically to optimize our product selection, marketing initiatives, and shopping and online experience.

Our biggest challenge? One voice and one format, online and in more than 3,000 stores in 13 different countries. Learning new things every day and working with the best colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?

This is you

You are curious, commercially minded, and energized by understanding customer behaviour and promo performance. You enjoy diving into data but also stepping forward to share a clear story behind the numbers.

• You are curious, commercially minded, and energized by understanding customer behaviour and promo performance
• You enjoy diving into data but also stepping forward to share a clear story behind the numbers.
• You are a real team player who collaborates naturally across disciplines and levels, building strong relationships with ease
• You are result-oriented and always focused on impact, turning insights into actions that drive measurable improvement
• You combine analytical depth with strong communication skills and you are comfortable working independently in complex datasets, but just as confident stepping forward to clearly explain insights and recommendations to stakeholders
• You communicate openly and approach colleagues without hesitation, creating clarity and momentum
• With a sharp eye for detail and a genuine love for analysis, you understand how critical high-quality data and thoughtful interpretation are for success
• You are proactive by nature, continuously spotting opportunities and taking initiative

In addition:

• At least 3 years of experience in Retail or FMCG
• Strong commercial affinity with Buying and Category Management
• Experience working with (promo) data, dashboards, and analytics tooling
• Digital affinity: comfortable analysing online engagement and digital promotion performance
• SQL/Python or similar analytical skills are a plus
• Excellent command of Dutch (both oral and written)

What we offer

From our home base in the Netherlands, you will have an impact on the whole of Europe. Today we have more than 3,000 stores in 14 countries and big growth ambitions. For Action and you. Because our growth means that you can always take new steps. A different job, an interesting innovation project, and new skills: as a professional, you can develop without limits. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost consciousness, and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A temporary contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 2 days from home (3 office days)
• 15% staff discount on your purchases at Action
• A good pension scheme and travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)