Product Marketing Manager

THIS IS YOUR JOB

As our Product Marketing Manager, you create alignment between our products, go to market strategy, and commercial teams. You ensure that current and future products are positioned clearly and credibly in the market, helping Effectory grow so we can continue investing in our mission.

Working at the intersection of product, marketing, and commerce, you translate product capabilities into clear value propositions that resonate with buyers and users, and bring a strong outside in perspective. You combine market insights, customer feedback, and competitive intelligence to shape positioning, messaging, and decision making. You support product adoption and continuation in line with our KPIs, to help teams focus on what truly matters to customers, and ensure our product story is consistent, realistic, and solution-oriented.

What will you do?

• You act as the bridge between the Produce and Commerce Team day to day, keeping the marketing team in mind

• Support in the role of collecting quantitative data, and translating the insights into commerce team objectives on the customer side

• Optimise product Demos

• Support the launch of product releases / announcements while remaining conscious of the marketing team - You are hands on when it comes to supporting launches, demos, sales enablement, and customer-facing materials

THIS IS YOU

You enjoy creating clarity across teams, guarding the quality of the value proposition, and helping others tell our product story, shaping how products are presented, adopted, and experienced in the market really energises you!

This is you

• Curious, commercially minded, and motivated by connecting product, market, and customer

• 4–5+ years of experience in product marketing, marketing, or a commercial role with strong product exposure

• Strong understanding of users, buyers, buying processes, and market alternatives

• Experienced in positioning, messaging, and competitive differentiation

• Comfortable acting as a connector between Product, Marketing, Sales, and Customer teams

• Experienced in translating data and insights (e.g. customer feedback, market research, CSAT/NPS) into clear commercial impact

• Fluent in English (Dutch and/or German is a plus)

This is us

Effectory is Europe’s leading employee feedback solution. Our platform helps HR and leaders collect feedback throughout the employee journey. That feedback is transformed into people analytics that boost productivity, engagement, and retention.

Effectory’s mission

We are dedicated to improving the working world by giving employees a voice and ensuring their feedback creates real impact.

This is what we offer

• 25days leave on a fulltime basis

• 4 “cool down days”(additional company wide days off a year, where the entire office is closed)

• The option to purchase extra holidays

• Your birthday off

• A day off to move house

• A volunteer day off to support something you care about

• Full additional parental leave for partners

• Flexible working hours from 7am – 7pm

• A sabbatical once every 5 years

• Working from abroad option for up to 4 months

• A great lunch (hot & cold vegetarian, meat and vegetarian options) at the office, made by our in house chef

• A week of fun and interactive onboarding to get to know Effectory and your new colleagues

• A learning budget for personal development + extensive internal development opportunities

• Budget to set up your home office

• Additional monthly compensation for working from home

• Pension

• Access to financial advice

• Annual Body & Mind budget for anything that energizes or relaxes you

• Yearly Summer School & Winter School

• Annual events: Winter Party, Summer Party & the legendary Big Day