Senior Product Manager

In this role, you are responsible for the strategic and tactical product management of the feeding propositions within Lely, including our automatic feeding solutions. You will develop a long-term vision and translate market and customer needs into a clear product strategy and roadmap. You proactively identify trends and technological developments and translate them into promising business cases for new products or improvements.

You manage the entire product portfolio throughout its lifecycle – from the first idea to phase-out – and actively steer on profitability, customer value, and strategic positioning. Within multidisciplinary project teams, you are the connecting link between technology, market, and operations. You provide direction to product development processes and advise the management team on strategic decisions.

Customer focus is at the heart of this role: you continuously collect feedback from the market and translate this into relevant product features or optimizations. You also play a key role in commercial activities, such as supporting sales and marketing, monitoring sales performance, and contributing to successful product launches.

Some highlights of your responsibilities:

• Develop a clear long-term vision and roadmap for the feeding product portfolio
• Manage the lifecycle of products/propositions: from concept development to end-of-life
• Initiate innovation projects and implement product improvements
• Actively collaborate with R&D, sales, marketing, and operations, including senior level (executive board)
• Define RRP (price lists) and safeguard overall margins through cost-price control
• Translate customer and market insights into valuable product initiatives
• Provide commercial support for positioning, training, launches, and key customer projects
• Provide functional leadership to a PM team, including coaching on content

With your vision, analytical skills, and ability to connect, you ensure that our feeding propositions are not only technologically leading but also perfectly aligned with the practical needs of our customers.

Your experience:

• Bachelor’s or Master’s degree, preferably in engineering, business administration, and/or the agricultural sector
• International experience within the feed industry and/or agricultural machinery industry
• At least 5 years of experience in a comparable role within product management
• Proven experience with strategic portfolio decision-making
• Strong analytical, communication, and project management skills
• Proactive and entrepreneurial mindset with a focus on results and collaboration
• Fluent in English, with an additional language (German, French) considered an advantage

What we offer:

• An international working environment with room for initiative and entrepreneurship
• Excellent employment conditions, including up to 8 weeks of vacation per year, a solid pension scheme, and a company car
• A salary in the range of €6,475 – €9,249 gross per month, with growth potential beyond your starting salary
• Strong career development opportunities: you are in charge of your own growth and can choose from various trainings via our Lely Academy – ranging from personal development to specialized courses
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, outdoor basketball and volleyball courts, table tennis, and table football. You can join Hyrox workouts, sign up for personal training, or challenge colleagues during an active break
• Enjoy fresh coffee and tea prepared by our in-house barista, with milk straight from our own farm, as well as a healthy and affordable company restaurant
• A healthy work-life balance supported by our hybrid work policy: you work at least three days per week at the Campus, with flexible working hours and plenty of opportunities to spend additional time on-site (between 06:00 and 20:00)
• A free shuttle bus takes you to and from the metro station in Maassluis, ensuring a smooth start and end to your workday
• Successes are meant to be celebrated: from anniversaries to Christmas parties – at Lely, we know how to do it right!
• We are also proud that our commitment and vision have been recognized with the Rotterdam Entrepreneur Award 2025!

About Lely

A sustainable, profitable, and enjoyable future for dairy farmers by combining robotics, engineering, and farming knowledge. That’s what we believe in.

It all started 75 years ago with the dream of two brothers in Maassluis. Since then, we have been an innovative leader in automated systems for dairy farmers all over the world. With 2,500 specialized professionals, we continuously work on new agricultural revolutions. We do this both from our Campus in Maassluis (the building with the highest achievable sustainability performance in the Netherlands) as well as from other international locations. Together, our goal is to make dairy farming interesting for the next generation too.