Marketing Specialist Manure

Marketing Specialist Manure bij Lely

As a Marketing Specialist, you’re the driving force behind the growth of our propositions within the Manure portfolio. This portfolio includes all products and services related to cow manure. We believe manure is highly valuable, and we’re committed to collecting and reusing it through robotics and automation.

In this role, you combine sharp data insights with creative marketing strategies to identify and seize new opportunities. You’re responsible for developing and executing innovative tactics that lead to sustainable growth of our global customer base. You’ll collaborate closely with various teams, including the Business Team Manure, colleagues in Proposition Management, and the marketers in more than 30 countries where we’re active with our manure solutions.

What you’ll do

1. You’re responsible for creating and shaping all commercial go-to-market strategies for products within the manure portfolio.
2. Your main goal is to advise, (co)develop and execute data-driven marketing strategies.

Your tasks include:

• Translating the (commercial) objectives of the Business Team Manure into marketing tactics, working closely with local marketing teams to implement these on a global scale.
• Working closely within a competence team, for amongst others, Lely overarching initiatives related to the Brand.
• Coordinating and developing all proposition communication: how do we best position a new product? What are the main benefits for the end customer? And how do we best formulate and communicate these to our target audience?
• Developing, creating, and optimizing integrated marketing campaigns across various channels: from digital marketing, content marketing, and social media to webinars, offline events, and trade shows.
• Understanding the importance of KPI-driven marketing and continuously striving for growth in our markets. You're not only focused on increasing awareness, generating leads, and ultimately converting to sales – you also know how to measure and improve these results.
• Analyzing data to gain insights into audience behavior and constantly testing and optimizing marketing campaigns and initiatives to improve conversion rates and ROI.

You’ll be part of the Proposition Marketing team, where you can collaborate with fellow marketers responsible for their own propositions. From there, you’ll work with the Business Team Manure, which focuses on manure and reusing the valuable nutrients it contains. This team handles everything related to our manure robot, the Lely Discovery, as well as our circular barn system, the Lely Sphere. You’ll also be in close contact with marketing specialists in our global offices.

Wat is jouw ervaring?

• A completed bachelor’s degree in marketing or a related field;
• A strong understanding and experience in Marketing, not limited to promotion only.
• At least 5 years of experience with data-driven marketing, preferably in a B2B environment;
• Strong command of both Dutch and English, spoken and written;
• Solid knowledge and experience with campaign management;
• Ability to switch gears quickly, strong stakeholder management skills, and a proactive working style;
• A genuine interest in the agricultural sector and circular economy.

Wat bieden wij jou?

• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• A salary within the scale of € 4089 - € 5841 gross per month, in which we like to see opportunities for growth from your starting salary towards the future.
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!

We are also proud that our efforts and vision have been rewarded by winning the Rotterdam Entrepreneur Award 2025!

Over Lely

At Lely, we believe in achieving a sustainable, profitable and agreeable future for dairy farmers by combining robotisation, engineering and farming expertise.

It all started with a dream cherished by two brothers in Maassluis 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe. With a team of 2,500 professional specialists, we work constantly to bring about revolutionary solutions for the agro industry. We are based at our Maassluis Campus, a building which features the highest sustainability performance possible, not just in the Netherlands, but on a global scale. Our overall objective: making dairy farming interesting, also for the coming generations.