Magnet.me  -  The smart network where students and professionals find their internship or job.

The smart network where students and professionals find their internship or job.

Senior Content Marketing Specialist

Posted 11 Jun 2025
Share:
Work experience
4 to 8 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

Your career starts on Magnet.me

Create a profile and receive smart job recommendations based on your liked jobs.

We’re looking for a Content Marketing Manager to power our regional field marketing efforts with compelling, strategic content. You’ll be the go-to content lead for the region - co-driving ABM initiatives (1:1 and 1:few), fueling pipeline with localized assets, and helping regional leaders build a distinctive voice in the market. Whether it’s for ENGAGE events, executive roundtables, partner activations, or industry campaigns—you’ll be shaping the stories that win hearts and drive results.

What you'll do

ABM & Field marketing support

  • Co-develop and execute content strategies that support ABM campaigns across 1:1 and 1:few programs;
  • Partner closely with field marketing managers to localize messaging and accelerate pipeline in key accounts.

Regional storytelling & thought leadership

  • Shape and execute content that builds regional leadership presence, including blogs, interviews, and thought pieces tailored to local challenges;
  • Help local spokespeople and execs refine their narratives and stand out in key industry moments.

Event content strategy & execution

  • Lead content planning and asset creation for regional events, including ENGAGE, roadshows, and partner-led sessions;
  • Own pre-event, onsite, and post-event content deliverables to maximize engagement and follow-up.

Customer & partner amplification

  • Source and develop regional customer success stories, quotes, and use cases that resonate with local audiences;
  • Collaborate with partner marketing to align narratives and co-create impactful content.

Content management & distribution

  • Ensure regional content is published, shared, and amplified across appropriate channels—email, LinkedIn, sales enablement, etc.;
  • Maintain content calendars and update regional content hubs with fresh, localized materials.

Performance monitoring

  • Track content effectiveness in campaigns and events, working with analytics and field teams to iterate and improve.

Content Hub management

  • Maintain and update the regional content hub with the latest localized and global assets;
  • Ensure content is organized, accessible, and aligned with both global standards and regional use.

Collaboration with global teams

  • Coordinate with global and regional content managers to align messaging, share assets, and support global initiatives;
  • Adapt global narratives to ensure local resonance without compromising core messaging.

Regional PR & communications

  • Support regional PR efforts by contributing to press releases, bylined articles, and local media initiatives;
  • Work with PR and marketing teams to ensure consistency of voice in external communications.

SEO & Competitive Insights

  • Apply basic SEO techniques to regional content to improve discoverability and organic performance;
  • Monitor local market trends and competitor positioning to inform content direction and identify opportunities.

Who you are

  • 4+ years of content marketing or content strategy experience, ideally in B2B tech or fintech;
  • Strong writing and editing skills—able to adapt global messages for regional impact;
  • Experience supporting ABM campaigns and working closely with field marketing and sales;
  • A strategic mindset paired with a hands-on ability to deliver assets end-to-end;
  • Ability to collaborate cross-functionally with marketing, sales, and partner teams;
  • Familiarity with content performance tracking, SEO basics, and campaign KPIs;
  • Fluent in English. Additional regional language is a plus.

Our Perks

Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.

Lunch

Free, healthy lunches every day. Plus snacks and drinks.

Social

Friday parties every month. Office boat you can use with your team.

Health

Discounted gym membership through our corporate fitness plan.

Training budget

Specific budget for your personal development.

Clothing

You can wear clothes you feel comfortable in.

High spec equipment

We provide all employees with high-spec Macs and tech set up.

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.
Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to…


Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.

Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nation Wide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London.

IT
Amsterdam
250 employees