Digital Marketing Specialist

Join Us as a Digital Marketing Specialist

Excited to use your digital marketing know-how to make a lasting impact? Own the planning, execution, and optimization of digital campaigns to maximize engagement and commercial impact. Use your deep knowledge of customer engagement, experience and performance marketing to shape brand strategies and keep us competitive in a fast-evolving market.

Drive Innovation in Healthcare Communication and join us as a:

Digital Marketing Specialist

Welcome to our team

With internal and external pressure on pharmaceutical business models, transforming how we engage, market and communicate to better meet customer needs is essential. We’re on a mission to redefine digital marketing in healthcare by blending personal and digital experiences to create a cohesive customer experience.

You’ll be part of a diverse and inclusive team, bringing together a wide range of experiences and perspectives. Collaboration is at the heart of how we work—team members openly share insights and support each other to drive success. Our culture strikes the perfect balance between a fun, energetic atmosphere and a strong focus on delivering impactful results. Here, your ideas will be valued and your professional growth actively supported as we tackle challenges together in a fast-paced environment.

Purpose of the role

As a Digital Marketing Specialist, you’ll be at the forefront of shaping and executing the digital promotional strategy for our vaccines team. Collaborating closely with both the vaccines team and the DD&D group (digital, data, and design), you’ll pioneer innovative ways to connect, measure, and engage with our customers across digital channels. This dynamic and collaborative role offers you the opportunity to lead impactful, data-driven campaigns that drive meaningful business results.

If you’re passionate about leveraging your digital marketing skills as well as cutting-edge tools to play a part in this and make a real difference, this is the role for you.

This is a part-time position, requiring 32 hours per week.

Tasks and responsibilities include, but are not limited to

• Lead the end-to-end setup, execution and optimization of data-driven digital campaigns that elevate customer engagement and drive commercial success.
• Develop and manage measurement plans and digital calendars to ensure campaigns are on track and deliver measurable results.
• Design and implement A/B tests and other experimentation methods to learn from campaigns and improve future outcomes.
• Analyze campaign performance and provide actionable insights to inform brand and marketing strategies.
• Explore and integrate new digital channels to expand reach and engagement.
• Manage digital projects from start to finish, collaborating with internal teams and agency partners to ensure timely and effective delivery.

Your profile

• Bachelor’s degree required; Master’s degree a plus.
• You bring deep expertise in digital customer engagement, customer experience, and performance marketing, with a strong command of digital channels and content strategies.

• Expertise in email marketing (SFMC), marketing automation and performance marketing on Meta, TikTok, LinkedIn, SEA, and GA4. You excel at experimenting to boost customer experience and engagement.
• You bring a creative, solution-focused mindset, thinking outside the box even in highly regulated industries. Your strong communication skills turn complex data into clear, compelling stories that drive action.

• Proven track record in managing and optimizing omnichannel digital marketing campaigns that deliver results.
• Preferably experience in the healthcare sector, with a solid grasp of its unique marketing challenges.
• Comfortable working within Agile frameworks, with a flexible and adaptive mindset.
• Fluent in Dutch and English, both written and spoken, to communicate effectively across teams and stakeholders.

What we offer

An independent, cross-site role with a direct impact on the smooth transition of high-quality products and testing. Our benefits are very competitive, and the summary below will give you an idea of what you can expect.

• Competitive salary and a 3% year-end allowance;
• 35,5 days of leave;
• Attractive collective health care insurance package with considerable reduction rates;
• Solid Pension Plan;
• Annual bonus based on own and company performance;
• Travel allowance for commuting;
• On-site sports facilities
• Numerous trainings, coaching and e-learning modules for long term job opportunities and development

For questions about this vacancy

Please send an email including the vacancy number and job title to the following email address: RecruitmentNL@MSD.com

Required Skills:

Digital Consumer Engagement, Digital Marketing, Digital Marketing Campaigns, Marketing Campaign Development, Measurement Analysis

Preferred Skills:

Customer Experience (CX), Digital Channels, Pharmaceutical Sales

About Us

We are one company, but we operate under two different corporate brand names. We are known as Merck & Co., Inc., Rahway, NJ, USA in the United States, Canada & Puerto Rico. We are known as MSD everywhere else.

Our culture values a diversity of voices and always bringing your best self to work.