Performance Marketing Lead

Greetz was founded in 2004 as the first online service for greeting cards in the Netherlands. Since then, we’ve grown into the Dutch market leader in greeting cards and the leading online platform for personal surprises such as flowers, balloons, food and beverages, and photo gifts. Whether it’s the production squad in Almere or the commercial team in Amsterdam, together we share one mission. A mission to empower you to build stronger relationships by delivering heartfelt messages and thoughtful gifts. In 2018, Greetz joined Moonpig in the UK to form the Moonpig Group. A collaboration based on shared values, standards, and business goals. With a team of more than 140 enthusiastic people in the Netherlands, we’re driven by the desire to let Greetz flourish and expand even further. Because whatever you send via Greetz, the end result is always a smile. And we could never get enough of that.

About the role

We’re looking for a dynamic and collaborative Performance Marketing Lead to drive our strategy and execution in the Dutch market. In this pivotal role, you’ll act as the key link between our global channel experts and local commercial teams — ensuring campaigns are aligned, impactful, and fully responsive to local trading goals.

You'll be the central marketing point of contact for the Netherlands, translating channel insights into commercial actions, resolving blockers, and helping our campaigns truly connect with local customers. This is your chance to shape the marketing approach for Greetz and directly influence our success in a growing market.

Key Responsibilities:

• Be the key performance marketing representative for the Netherlands, championing market needs across global teams
• Partner with trading, commercial, and merchandising teams to align performance marketing with business goals
• Collaborate with channel experts (PPC, SEO, Paid Social, etc.) to ensure seamless execution and handovers
• Turn performance data into clear, actionable insights for local teams
• Monitor campaign performance, flagging issues early and leading discussions in trading rooms and reviews
• Ensure all marketing activity is tailored to Dutch market sensitivities, regulations, and language needs
• Play a key role in planning cycles, including budgeting, phasing, and target-setting
• Lead through influence across a matrixed team, aligning multiple stakeholders and driving accountability

About You:

• Fluent in both Dutch and English, with strong cultural insight into the Netherlands market
• Proven experience in performance marketing, preferably in e-commerce or digital consumer brands
• Skilled at cross-functional collaboration — especially with commercial, product, and marketing stakeholders
• Comfortable navigating matrixed environments and leading through influence
• Exceptional communicator who can adapt messages for creative, technical, and commercial audiences
• Confident working with performance data and reporting tools
• Proactive, solutions-focused, and thrives in fast-paced environments

Moonpig’s Commitment to Equality, Diversity and Inclusivity

At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way. We’re proud to have several employee-led committees within our organisation, including the LGBTQ+ Committee, The Gender Balance Committee and our Moonpig Against Racism Committee. We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.