VP Sales

Lead our global sales transformation as we scale to €25M ARR

At FeedbackFruits, we're building the future of higher education through technology that enhances learning outcomes and student engagement. As our VP of Sales, you'll drive our transition from founder-led growth to a scalable go-to-market engine across the US, Europe, and beyond. You'll own strategy, coach high-performing teams, and establish us as the market leader in EdTech.

Why is the position interesting for you?

• Global Leadership Opportunity

  • Lead sales strategy across US, European, and emerging markets
  • Build scalable systems that will support €25M ARR growth
  • Gain international experience by building and leading an international sales team from our Amsterdam headquarters (relocation provided)

• Mission-Driven Impact

  • Transform education for millions of students worldwide
  • Work with passionate educators solving real classroom challenges
  • Build technology that turns curiosity into lifelong learning

• Scale-Up Advantage

  • Join at the perfect inflection point: proven product-market fit with massive growth ahead
  • Move from founder-led sales to repeatable, data-driven processes
  • Lead strategic deals while building organizational capability

What success looks like after one year

• US market acceleration: +50% revenue growth with a clear path to market leadership
• Operational excellence: Implemented CRM discipline
• Team development: Built a high-performing sales organization with clear career paths
• Process maturity: You’ve built a reliable GTM playbook and repeatable sales processes
• Partnership growth: Created a structured partner channel

About FeedbackFruits

We are a mission-driven scale-up and believe education is key to facing the future challenges of society and achieving our full potential as individuals. The success of today's education depends on teachers turning the flame of curiosity into lifelong learning and critical thinking.

FeedbackFruits builds technology supported learning activities to facilitate this transition in education.

🎯 Lead with vision, win with impact

• Co-create our GTM engine alongside Marketing by turning real buyer insight into campaigns that inspire action and drive pipeline.
• Align with Partner Success to ensure what’s sold is what’s delivered while identifying upsell, cross-sell, and expansion opportunities that bring long-term value.
• Influence the product roadmap by channeling direct market feedback into the teams building of our future.
• Shape the commercial narrative and ensure our message cuts through with clarity and urgency in a rapidly evolving market.

You’ll also lead from the front:
In your first 6–9 months, you’ll be closing key strategic deals alongside AEs, especially in new verticals or regions. Not only to build pipelines but to set the tone, earn trust, and bring first-hand insight that helps you lead and scale smarter.

What you bring:

Required Experience

• 5+ years as VP Sales in B2B SaaS, with experience scaling from €10M to €25M+ ARR
• Track record managing sales teams of 15+ across multiple markets and time zones
• Expertise in complex, consultative sales with 12-18 month cycles
• Strong operational background: CRM systems, forecasting, pipeline management

Preferred Background

• EdTech or higher education market experience
• US market knowledge (or US native with international experience)
• Familiarity with East Coast time zones and openness to Amsterdam relocation
• Existing network in the higher education or government education sectors

Leadership Qualities

• Data-driven decision maker who balances metrics with relationship building
• Coach and mentor who develops talent while driving accountability
• Cross-cultural communicator effective in both the US and European business environments
• Mission-driven leader passionate about education's transformative power

Ready to transform education?

This role offers the unique opportunity to make a lasting impact in education while building a world-class sales organization. You'll join at a pivotal moment with strong foundations but tremendous opportunity to build the systems and culture for our next growth phase.

Reports to: CEO
Team: Sales Directors, Account Executives, Head of BDR