Head of Sales

About the role

Our customer is looking to transition from founder led sales to a sales team, they need an experienced SaaS sales professional to make them ready for the next growing phase.
They have a huge product-market fit (the product almost sells itself). This is an incredible opportunity for someone without leadership experience, yet has the talent, drive, and personality to grow into leadership.

Firstly, focus on closing new business yourself (70%), whilst building up a scalable sales machine:

• Define and implement the sales process
• Playbooks, battle cards
• Coach the junior they have + hire 2 AEs this year (around 3 extra AEs in 2026)

Shift to lead by example towards 50 / 50 by the end of 2025, closing own deals / management tasks.

100% new business, existing business is managed by the CSMs.
80% inbound (trial and demo requests), 20% partners. Would like to include outbound in the future.

ICP: 500 - 2500 employees. Companies that require NIS2 law, where security awareness is mandatory. Non-profit, energy, manufacturing, education, health industries.
Regions: 80% NL, 20% globally

Started closing deals Oct 2024, now on 600k ARR
End of 2025: 1mio ARR Target for end of 2026: 3.5mio ARR

Average deal: 15k ARR
Sales cycle: 3/4 months
Buyer persona: IT manager or CISO

Must haves:

• Successful track record at SaaS start-ups, working on setting-up the sales engine
• At least 3 years of experience in closing new business within the SaaS space
• Autonomous, proactive, go-getter, start-up mentality, collaborator, inspirational

Nice to haves:

• Worked with IT personas
• Hubspot knowledge
• Paddle enthusiast

Salary range: €80,000 - €100,000 base + €60,000 on target commission (+ potential stocks)

caroline@bluebirdrecruitment.com