Marketing & Communications Manager (Commercial Vehicle)

Marketing & Communications Manager (Commercial Vehicle) at BYD Europe

About BYD Europe

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks. BYD is a globally leading-edge provider of green energy technologies that specializes in the IT, automotive and new energy fields. Emerging from battery manufacturing, BYD has grown into the world's biggest rechargeable battery manufacturer and taken the largest global market share for cell-phone chargers and keypads.

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Key Objectives & Responsibilities:

• Plan in line with business objectives and Global Marketing Strategic Guidelines.
• Plan and Lead execution of European Level Events, conducting post event analysis to understand effectiveness of action and feed insights internally.
• Develop and manage regional advertising/digital campaigns across local market, in conjunction with Dealers.
• Provide Digital assets for local market use, supervise Dealer Marketing Plans and Monitor execution from Dealer Partners.
• Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities.
• Develop and manage local advertising and PR campaigns in conjunction with appointed agency with the support of the PR Manager.
• Supervise relations with press, media, agencies in relation with the operational support of the PR Manager… and ensure visibility of the brand and product stories.
• Collaborate with and support the European PR and Events team when planning activities in Local market in relation with the PR Manager.
• Be a brand Ambassador and work always with the Customer in mind.
• Actively engage Actively engage and Collaborate on any European event or activity as needed.

Your profile:

• 5+ years of experience in roles related to Marketing management in commercial vehicle business;
• Strong interest in commercial vehicle and public transportation field;
• Excellent English language skills; other European languages will be considered as an advantage;
• Bachelor's degree in Communication, Journalism, Public relations or Marketing;
• Able to multitask and handle various projects in different stages simultaneously;
• Flexible and able to adapt fast;
• Proactive and energetic communication style.

We offer:

• Work in a rapidly growing company and industry which represents sustainable technology;
• Performance and experience based competitive remuneration, commuting allowance;
• Team building events;
• A chance to develop new processes and develop the Marketing & PR department in Europe.

About BYD Europe

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.