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Sales Programs Manager

Posted 19 May 2025
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Work experience
2 to 8 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Join Salesforce: Inspire the Future of Business with AI + Data + CRM

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce.com is looking for a Sales Programs Sr. Associate or Sales Programs Manager to join the Public Sector Sales Programs team in EMEA. The role will report into the Director of Sales Programs for EMEA Public Sector.

The Sales Programs role is a key business partner position for sales leaders. In this role, you will support the team in driving pipeline by providing data with insights and impactful programs with a robust governance model. At Salesforce, we are named ‘Chief Pipeline Officers’. The Sales Programs role is an instrumental role within the Sales organisation and features a mix of sales programs planning, coordination, and execution based on pipeline trending analysis and participation in the sales leadership team.

This is an excellent opportunity for someone who is looking to make a difference within the public sector space. If you have experience in project management and/or sales development, and have a passion for learning and driving innovation - this is the role for you! Deliverables take the form of recommendations and ownership of the pipeline generation plans, campaign and programs creation/execution, sales/marketing alignment, sales enablement coordination, innovation and best practice sharing. The successful candidate will regularly brief executives and own various cross-functional initiatives.

The Role

  • Work with Sales leaders and across different sales support functions to guide & assist on the execution of campaigns.
  • Build and lead a consolidated demand generation plan/calendar to meet pipeline generation targets, taking into account sales priorities for the region.
  • Build and drive cross teams programs including planning process, involving key stakeholders in sales management and business development, in full alignment with the marketing plan.
  • Ensure full engagement of sales teams in relevant demand generation actions via ongoing communication and review of results, as a member of the Sales management team.
  • Own and be accountable for the regional Pipeline Council cadence and pipeline targets.
  • Identifying and promoting the best use of demand generation tools within sales teams, and sharing demand generation standard methodology.
  • Track the impact of initiatives via an internal tool and communicate impact to stakeholders.

Desired Experience

  • Experience in a similar role including sales operations, strategy or sales readiness. We will also consider candidates with sales development experience (BDR or ECS).
  • Proven experience driving demand generation, campaigns, or programs.
  • Strong accountability, networking, high collaborative/relationship-building, communication and strong influencing skills.
  • Analytical and problem solving skills and quantitative approach to solving problems.
  • Strong organisational ability, experienced in planning and leading with a programmatic approach.
  • Proactive, creative and entrepreneurial problem solver.
  • Excellent verbal and written communication skills in English. Knowledge of additional European languages is considered a plus.
  • Flexibility and ability to adjust on the fly to new demands.
  • Proficiency in PowerPoint and Excel required, Salesforce.com experience an advantage.

Equal Opportunity Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Salesforce welcomes all.

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IT
Amsterdam
40,000 employees