Brand Channel Manager Nespresso

Reimagine what coffee can be. Reimagine what you can become. Let’s grow together.

Work at Nespresso and you’ll believe that coffee can be a force for good. You’ll be onboard with the idea that actions speak louder than words and be proud to work for a B Corp certified company like Nespresso. We encourage you to bring your unique talents to the table and deliver elevated coffee moments for our customers, while supporting the livelihoods of coffee farmers, and playing your part in shaping a company that takes great care of people and the planet we depend on.

Nespresso is looking for a Brand Channel Manager. As Brand Channel Manager at Nespresso you will be responsible for creating engaging brand marketing experiences that effectively communicate our value proposition across various channels, including our Nespresso boutiques, trade (both offline and online), the app, and our websites (including professional.com). Your role will involve transforming our points of sale into coffee discovery platforms that enhance brand desirability and drive commercial success.

In this full-time position, you will be an integral part of a dynamic brand marketing team coordinating and aligning efforts with various teams, including sales, product management, and marketing communications to ensure a cohesive and effective roll-out of all channel initiatives.

Key Responsibilities:

• Develop Brand Channel Strategy: co-create customer-centric strategies to enhance brand experiences and coffee discovery.
• Increase Brand desirability & traffic: maximize marketing initiatives to boost foot traffic to retail and trade locations.
• Coffee Taste & Discovery Experiences: drive coffee taste and discovery, attracting new customers and enhance loyalty.
• Campaign Implementation: together with the Campaign & channel Specialist, adapt and amplify global campaigns. Foster cross-functional alignment to generate maximum impact across all channels.

The experience you’ll bring:

• Bachelor's degree in Marketing, Business, or related field;
• Proven experience in brand management, visual merchandising, or marketing within the retail sector;
• 4-6 years of experience in brand or retail marketing, ideally within a premium brand, high-end retail or luxury FMCG context;
• Experience in managing external agencies;
• Strong analytical skills with the ability to interpret data and make data-driven decisions;
• Excellent communication skills in both Dutch and English (written and spoken);
• Passion for coffee, understanding of the coffee industry is a plus

The job offers more than just a challenge:

• A fulltime position (40 hours per week);
• Salary between €4000 - €5000 gross per month based on knowledge and experience;
• Excellent employment conditions, including 28 vacation days, a 13th-month salary and annual bonus incentive;
• Complete travel cost compensation (NS Business Card or km reimbursement);
• A free Nespresso machine and monthly €50 coffee credit;
• Stay fit with our company fitness benefits through “Bedrijfsfitness” & “Urban Sports Club”;
• Hybrid (remote) work arrangement with compensation for an ergonomic home office;
• Free baby food for a whole year after your little one arrives up to €500 per year per child;
• Green mobility program: Get a great deal on e-bikes with a lease option or score a tax benefit when buying a bike;
• Annual full company party at a beautiful location.

More reasons to work at Nespresso:

• Our slogan is 'Boost your development, fuel your curiosity and be future ready'. We offer impactful training and development programs and coaching to help you upgrade your skills and take your career to the next level;
• Your well-being is our priority. We support this with various activities, such as our Employee Assistance Program;
• At the office, you can enjoy fresh vegetables and fruits and a healthy and varied food offering in our restaurant, Good Food Good Life";
• Within the Nestlé culture, we believe it is important for you to be yourself. Do you have a passion for DE&I? Join our Diversity, Equity & Inclusion Ambassadors.

Who you are is exactly who we need

At Nespresso we believe that every individual should be treated with the utmost respect. It is important that everyone feels welcome and safe at Nespresso; regardless of gender, religion, cultural background, age, ability, or sexual orientation. Nespresso is actively working on fostering diverse, passionate teams. We believe this gives us a greater creative and innovative spirit to continue offering unique coffee experiences, whilst making a positive impact on people and our planet.