Brand Manager Alpro

Marketing

We are looking for a Brand Manager Alpro to dive into the wonderful world of marketing plant-based and continue unlocking our growth spaces protein, barista, breakthrough innovations… You name it!

The job is located in Rijswijk in Netherland and is looking after Benelux geographical scope. As a Brand Manager, you will join our Alpro plant-based marketing team and report to the Plantbased BNL Marketing Director.

Your job will be to share the love for Plant-based eating through our beloved Alpro brand with consumers in Belgium & the Netherlands. As a true brand marketeer, you’ll have to identify key consumer needs, match them with our brand purpose & strategy, and develop winning communication, activation, and innovation plans.

What would be your role in this team:

Create annual growth Plan and Lead Brand growth: You’ll design the brand plans with clear “jobs to be done” and priorities, in Belgium & The Netherlands on all that relates to new growth spaces for Alpro, being the development of our Barista range and our protein range in both retail and AFH, but also ensuring the successful launch of all different breakthrough innovations; you’ll lead the implementation of those brand plans and track the business results along the way, taking action when needed to reach the ambitions.

Campaign and Brand Management: You’ll be responsible to leverage global assets and amplify, with insight-driven elements, in all our communication and activation agenda in close liaison with key media and creative agency partners.

Project Management: Your day-to-day tasks will focus on leading key projects that are part of the plant-based new growth spaces brands plan. You will work with cross-functional teams to carry projects through their various stages and ensure they hit the market on time, and with excellence in execution.

Market Analysis: You will analyze in-market trends and results of our activities, and report key conclusions and insights back to the team. We’ll be curious to hear your ideas along the way!

Operational Management: Of course, you’ll also help with the operational sides of the brand: budget management, working with influencers, making sure things go according to plan.

Collaboration: You’ll closely collaborate with your colleagues in different functions, for example: shopper team, key accounts, AFH team, media team, category managers, and field sales manager. And of course, be part of our fantastic Danone team!

About you

• You preferably hold a Master’s Degree (e.g., Communications, Economics, Marketing, Digital Marketing, or relevant bachelor’s degree, e.g., Retail Management).
• You have experience in marketing (experience in FMCG is considered a plus).
• You are fluent in Dutch and English. French is a positive extra asset.
• You are passionate about plant-based universe, sensitive to purposeful brands and all topics related to health, planet and ethic and eager to dive into the world of brand marketing.
• You have a proven track record in delivering business growth, including building an alternative agile support plan with strong route to market.
• You excel in collaborating with cross-functional teams; you’re open-minded & resilient.
• You have a flexible mindset: you are proactive and can work independently with an eagerness to learn.
• You have a sense of entrepreneurship and at ease when starting from a blank sheet.
• You know how to run campaigns across channels (ATL/BTL): from ideation to execution, ensuring alignment with the brand identity and objectives. You also proofed good creativity in your past experiences.
• You have strong Analytical skills & ability to prioritize

About Danone

At Danone we are committed to our mission “bringing health, through food to as many people as possible”. Working together to make sure that our brands, like Hipro, Nutricia, Alpro, Activia, Nutrilon and Evian, create real benefits for people, communities and the planet. You will be part of one of the largest Certified B Corps™ in the world. Being B Corp means to be part of a select movement of companies verified to be meeting the highest standards of social and environmental criteria and using business as a force for good. One Planet. One Health

We offer:

All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, 30 days of annual leave (with the opportunity to purchase more) and you will receive a monthly health care allowance. In addition, you can get discount on your gym membership, and we offer initiatives focused on nutrition, physical, and mental health. We provide continuous learning opportunities through workshops, online courses and training sessions.

In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. You can work from one of our People Hubs in Hoofddorp, Utrecht and Rijswijk or you can work from home.

We put people at the center of everything we do. Bring your unique perspective, ambitions and ideas to the table – the impact you could make might surprise you. We are committed to embrace diversity, nurturing an inclusive workplace where every individual is valued; Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA.

Need more information? Please contact me, Susanne via Susanne.burger-van-der-zwart@danone.com. Susanne, Recruiter