Customer Insights Lead

Customer Insights Lead

Full-time, 38 hours a week

Do you want to work for a highly successful, fast-growing international retailer offering a host of growth opportunities? Join Action as a Business Developer to strengthen our Strategy and Business Development team and play an important role in supporting the overall growth and improvement in our company.

This is your daily action

You will lead and be actively involved in a team of five analysts who focus on customer insights. You and your team will analyse all the data we collect from our stores, online channels and UX research tools and provide valuable insights. Your work will help to optimise everything from marketing communications and our channels to product development, improving ROPO performance and shaping our relatively new e-commerce initiatives.

By taking an agile approach to your work in a sustainable, yet highly commercial and fast-growing company, you will continue to strengthen your team. Your role as a Customer Insights Lead will involve coaching your team and helping them to expand their skills, recruiting new staff, budgeting, and investing in tools.

You will also translate the department's digital objectives into targets and actions based on customer insights. In addition, you will advise marketing teams across Europe on the required mix of marketing communications based on your insights. As data is a relatively new domain in Action's digital transformation, you will play a leading role in inspiring and convincing colleagues of the added value of customer insights in their decision-making process.

Your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction – from customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labelling to webcare, the app and social media campaigns. Our biggest challenge is using one voice and one format, online and in more than 2,500 stores in 12 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?

This is you

Given your passion for data and excellent analytical skills, you love nothing more than producing valuable customer insights. You enjoy working closely with colleagues to optimise our marcom initiatives, online channels and product development. You take your leading role in our data-driven approach seriously, allowing you to use your communication skills to promote your suggestions and ideas to internal stakeholders and decision-makers.

In addition:

• University-level qualifications or training
• Demonstrable experience as a product analyst, data analyst or other relevant position
• Broad experience with CRM data management procedures and software, Excel, Google Sheets, Google Data Studio and SQL
• Management experience that will help you to lead and coach your team during this scale-up phase
• An excellent command of Dutch AND English, as you will work with Dutch-speaking and international teams

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 2,500 stores in 12 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• An annual bonus based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A fixed contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme, collective health insurance and travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we sponsor more than 2,500 children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including 155 different nationalities? That we purchase 94% of our wood products and 100% of our cotton sustainably? And that almost all our stores only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? Join our team and find out for yourself.

Interested?

We are proud to be an inclusive employer, and we warmly invite anyone who recognises themselves in the vacancy to apply. So take action and respond to this vacancy now!