Content Specialist

About Tover

Our Tovertafel games—serious games for people with dementia, intellectual disabilities, and children with special needs are already being used in over 11,000 institutions worldwide. That’s something we’re very proud of! But our ambitions go beyond this. There are still many more people, family members, and caregivers who could benefit from the playful energy that the Tovertafel brings.

Job Description

We are looking for a creative and strategic Content Creator/Specialist to join our team and drive engaging digital content across multiple platforms. In this role, you will be responsible for developing, writing, and editing compelling content for social media, websites, marketing campaigns, and blogs to enhance brand visibility and audience engagement. You will collaborate with designers, marketers, and other stakeholders to create multimedia content, including graphics, videos, and infographics, ensuring alignment with brand voice and objectives.

The ideal candidate has a strong grasp of SEO, social media trends, and storytelling techniques, along with a commercial and customer-centric mindset, ensuring that all content not only enhances brand awareness but also effectively supports sales efforts. You should be able to create content that resonates with our target audiences, drives engagement, and ultimately contributes to business growth. If you are a creative storyteller with a strategic approach and a passion for impactful marketing, we’d love to hear from you.

Responsibilities

• Content Creation & Optimization:
  • Develop a content strategy aligned with the different buyer personas and steps in the customer journey to facilitate growth.
  • Create and optimize compelling written, visual, and multimedia content (e.g., blogs, case studies, infographics, brochures) tailored to specific audiences.
  • Ensure all content aligns with Tover’s brand voice, messaging, and SEO best practices.
• Asset Development:
  • Collaborate with the team to design and produce marketing assets such as product images, videos, presentations, and promotional materials.
• Social Media Strategy & Campaign Management:
  • Improve engagement and following by developing an effective and impactful social media strategy and powerful content.
  • Plan and execute organic social media campaigns to drive product interest and brand awareness.
• Brand Awareness & Thought Leadership:
  • Establish and elevate Tover’s position as a thought leader by creating and promoting insightful, research-backed content that highlights expertise in cognitive care and innovation.
  • Amplify Tover’s visibility by managing relationships with media outlets, journalists, and industry influencers.
• Award Applications & Press Amplification:
  • Lead & collaborate with key stakeholders in the writing, and submission of award applications to raise Tover’s profile in the industry.
  • Strategically leverage press coverage to maximize Tover’s credibility and reach, distributing key mentions across digital channels (website, email newsletters, social media, etc.).

What we ask

• Bachelor’s or Master’s degree (HBO/WO level)
• Minimum of 5 years of experience in a similar role
• Proven track record in boosting social media engagement and web metrics through powerful content
• Proficiency in English; Dutch, German and/or French is a bonus
• Energetic, proactive, and entrepreneurial mindset
• Customer-focused and results-oriented
• High energy and excellent teamwork skills in an international environment

What we offer

• A challenging position in the medtech – serious games industry (32 or 36 hours, 40 hours negotiable)
• The opportunity to work towards social and societal goals
• A fantastic team of talented and enthusiastic people
• Fun team outings and drinks
• Short communication lines and a professional work environment
• A dynamic role in a young, rapidly growing company
• Travel reimbursement and vacation allowance
• Pension scheme
• 25 vacation days (full-time basis)
• Opportunities for personal and professional development