Marketing Lead Germany - Customer Growth

Marketing Lead Germany - Customer Growth

Ready for a Challenge

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

About this role:

As Marketing Lead, you will be responsible for driving top line growth and optimising profitability across Lieferando’s owned channels -> CRM and In App. Your focus will be on shaping the Business and Brand Strategy and Plans for those channels, to engage and retain customers, driving up frequency, incremental orders and loyalty, while working hand in hand with the CRM Central Team to bring those to life, being the central CRM Team responsible for the channel strategy and execution.

In this role, you will be leading a team of Marketing Managers to drive that key strategic pillar across channels and initiatives, while having an important exposure within senior management to report on performance and budgets. This requires a blend of strategic thinking, data-driven execution, cross-functional collaboration to drive effective and efficient growth while strengthening the value proposition for Lieferando and frequency and stickiness of our customers.

These are some of the key ingredients to the role:

• Lead the development and execution of a solid Vision, Strategy & Plan to drive reactivation, engagement & loyalty through CRM & In App channels from a Business and Brand point of view.
• Increase customer lifetime value and drive frequency through retention platforms and Programs through an “always on” test, learn & adapt approach.
• Maximise CRM activity to drive reactivation & incr. orders with efficient CPIOs.
• Budget ownership and full accountability for most part of the Voucher Budget within the Regional Mkt Team, optimise marketing spend to drive the highest return on investment, with a focus on improving CPIO (Cost per incremental Order) while working closely together with the Customer Intelligence Team and CRM Team to shape Strategy & Plans to achieve the above.
• Responsible for monitoring and analysing key performance indicators (KPIs) to assess strategy & initiatives effectiveness.

What will you bring to the table?

• Deep understanding and experience in marketing, with a strong focus on customer acquisition, retention, and loyalty marketing, ideally in e-commerce, app-based platforms, or consumer-facing businesses.
• Demonstrated experience in driving user retention and engagement through app-based marketing and optimising in-app features for higher conversion rates.
• Strong leadership experience in managing and mentoring teams, fostering a high-performance culture, and aligning team goals with business objectives.
• Excellent verbal and written communication skills in English and German, with the ability to present complex information clearly and persuasively.
• Proven ability to build and execute marketing strategies that resonate specifically with the German audience.

At JET, this is on the menu:

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

Inclusion, Diversity & Belonging:

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colorful selves to work every day.

What else is cooking?

Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET morsels.

Are you ready to take your seat? Apply now!

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