Digital Marketing Transformation Analyst

There will never be a typical day at Accenture Song, but that’s why people chose to be here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

As a Digital Marketing Transformation Analyst, you will work for senior client leadership, business owners and digital marketeers to translate the digital strategy into concrete actions. You will assess their digital maturity and work on their strategy to realize personalization goals, with the aim to increase the digital experience of their customers.

Here’s a snapshot of your responsibilities at a client:

• Shape the experience-led growth agenda – use human and market insights to frame future growth opportunities, and help clients to innovate new products, services and business models.
• Define digital transformation journeys – Perform maturity assessments and develop strategic roadmaps to help clients establish and achieve their personalization goals.
• Create experience capabilities – work with marketing, integration, and data technologies to design and implement new customer experience strategies and innovative solutions. Act as the voice of the customer to define innovative solutions
• Ensure success of marketing technology implementations - focus on the client relationship, project delivery and overall program health

Who we are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.

Qualifications

Here's what you'll need

• A completed Master’s degree, preferably within Business Administration/Marketing with analytical side activities or Beta studies with business side activities.
• You are tech savvy, analytical and have excellent problem-solving skills.
• You are passionate about data driven decision making, eager to learn, creative thinker, analytical, entrepreneurial mindset.
• You have affinity with marketing technology, such as marketing automation, email tooling or web analytics.
• Familiarity with agile ways of working, having BA (business analysis) experience is a pre.
• Excellent communication skills, detail-oriented, and with the ability to interact with different levels of end users and technical resources.
• You are fluent in English and Dutch, both verbally and written.
• You are a real team player, client oriented and service minded. A true organizer who is able to keep a good overview and set the right priorities.

What's in it for you

Accenture is a global company with a world-class brand and reputation. Our people are Change Makers, and to support them as an employer, we make five promises:

• Work with flexibility, in a culture based on trust
• Embrace a sustainable growth mindset
• Live a human-led culture of Inclusion & Diversity by caring deeply for all our people.
• Lead and transform our clients with technology
• Connect with our global network of 700.000 colleagues.

These promises are reflected through our excellent employee benefits, including:

• Unlimited learning: access to thousands of free courses, classes and workshops.
• Flexible working hours (4x9) & work location.
• Paid transport (budget for electric bicycle or car, NS-Business card).
• Parental leave, Paternity leave for all non-birthing parents.
• Pension scheme, discount on Accenture shares, annual bonus, collective health insurance scheme.

What we believe

Accenture is an equal opportunity employer. Our leaders are committed to building a better, stronger and more equitable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.