Conversion Rate Optimization (CRO) Specialist

At Picnic, we’re revolutionizing the way people buy groceries with our innovative and sustainable app-only service. We do almost everything in-house, developing cutting-edge technologies and processes to ensure we continue to grow rapidly without missing a beat. If you’re a passionate CRO Specialist, we’re offering you the opportunity to join the diverse team at our Amsterdam HQ and make a real difference in our scaleup environment.

🥜 In a nutshell

As a CRO Specialist at Picnic, you will play a pivotal role in optimizing our website's performance and enhancing user experiences. You'll be actively involved in driving website conversions through strategic initiatives and data-driven decision-making. This position allows you to apply your hands-on experience to craft creative solutions, ensuring our digital presence is as effective and engaging as possible.

🎯 What you’ll do

• Increase Website Conversion: You will be responsible for improving website conversion rates by identifying and implementing key initiatives. Running A/B tests and making data-driven improvements to optimise conversion paths should come naturally to you.
• User Experience Optimization: Continuously analyze user behavior and feedback to identify opportunities for enhancing the user experience. Implement changes to make the website more user-friendly and effective in increasing conversions.
• Collaboration with Stakeholders: Serve as the primary contact for all website-related issues. Collaborate closely with various stakeholders, including the employer branding team, web team, and recruitment operations, to align website content and functionality with business goals and user needs.
• Performance Monitoring and Reporting: Monitor website performance metrics and prepare regular reports. Use data-driven insights to inform decision-making and highlight the impact of implemented changes.
• Hands-on Implementation: Actively involved in executing changes directly on the website. This includes updating content, tweaking design elements, and making technical adjustments to enhance user experience and conversion rates.

⭐ About you

• Experience: 1-3 years in CRO or a related field.
• Strong Communicator: Able to collaborate effectively with various stakeholders, including employer branding, web teams, and recruitment operations.
• Structured and Analytical: Skilled in data analysis and translating insights into actionable strategies. Proficient in running experiments, interpreting results, and managing projects efficiently.
• Technical Skills: Proficient with CMS, web analytics tools (e.g., Google Analytics, Google Search Console), A/B testing tools (e.g., Optimizely, VWO), and basic HTML/CSS. Capable of making direct website changes and troubleshooting issues.
• User-Centric: Focused on understanding and meeting user needs to enhance website experience and conversions.
• Proactive: Always seeking to improve the website, keep up with industry trends, and implement innovative, precise solutions for better engagement and conversions.

Benefits of working at Picnic

• Grow with the team: Individual growth and learning
• Explore your role: Unique challenges every day
• Get to know everyone: Colleagues from all over the world