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Manager Category Management Football , BU Football, Brand adidas

Posted 10 Jul 2024
Work experience
3 to 5 years
Full-time / part-time
Job function
Degree level
Required language
Dutch (Fluent)

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Manage and deliver the Go To Market (GTM) strategy against global priorities; lead category management team to bring the strategy to life

Key Responsibilities

  • Deliver business strategy and success of the category
  • Develop category initiatives to meet key commercial goals
  • Support the development of business mid-long term division plan in alignment with global vision
  • Be the interface between Global Business Unit (BU) and market stakeholders
  • Collaborate with relevant cross functional teams to develop and execute plans
  • Deliver end to end (E2E) market strategy and execution from Integrated Business Planning, Commercial Input to in season trade and exit
  • Deliver quality delivery toward each GTM milestones
  • Deliver go to market planning excellence in compliance with targets for forecasting, pricing, profitability, range size, range flow, range adoption, Article Performance Review (APR) etc. including system, catalogue and master data maintenance
  • Define the category range by sales channels, by stores or trade zone where necessary, within guidelines or alignments
  • Deliver key franchise lifecycle and inventory level to ensure brand health
  • Perform category insights and analytics including market/consumer/competitor insights and sales analysis and leverage for planning
  • Deliver the input of local product and allocation demand to global
  • Responsible for Creation Center Tokyo (CCT) creation from brief, delivery and sell through and exit
  • Deliver cross category and functional specific initiatives
  • Present range internally and externally with sufficient sample availability
  • Participate to customer interaction in planning phase
  • Drive performance and development culture
  • Drive employee engagement, leading by example.


Category Net Sales (NS), Net Margin and Contribution

  • Sell-out
  • Forecast & data accuracy
  • Net Promote Score (NPS) 
  • Market share

Key Relationships:

  • GTM Planning and Insights
  • Brand Activation
  • Demand Planning/Finance
  • Marketing Operations (MOPS)
  • Sales Channel leads
  • Creation Center Tokyo
  • Global BUs

Knowledge, Skills and Abilities

  • Ability to implement strategy
  • Developing presentation/communication, negotiation and influencing skills
  • Distinct track record of success and high-level range management knowledge
  • Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of markets’ consumers, accounts, economic environment and commercial needs
  • Ability to Manage, Coach and Develop People
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.

Requisite Education and Experience / Minimum Qualifications:

  • 3 years of experience in range management/product required.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required
  • Fluent in Japanese and Business level English required
  • Has substantial experience working with local customers and international stakeholders
  • Developing Business Acumen
  • Strong PC Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.
Headquartered in Herzogenaurach, Germany, we employ more than 57,000 people across the globe.

1,200 employees