Manager Category Planning

Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global

Key Responsibilities:

• Assist to validate assigned category range (or categories as assigned) within the country RA based on GCA proposal.
• Work with manager to understand category seasonal strategy/priority/insight
• Understanding of the Hong Kong market landscape and specific category consumer.
• Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
• Work within E2E calendar timelines & deliverables
• Propose Hong Kong prices in local currencies, ensuring pricing harmonization
• Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
• Sample set needs feedback and sample ordering (pre-sell / SMS)
• Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
• Local article management + SMUs briefs to GCA BUs as needed/approved
• Define customer segmentation; Ensure deviations approval on segmentation
• Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC
• Article selection for AP into store format framework according to BU range segmentation (width only)
• Mandatory Range guidance and review per segmentation guidelines
• Deliver Category AP presentations at key GTM milestones as required
• Work with Brand Activation team on seasonal category brand calendar
• Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables
• Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output

KPI’s:

• Category NS, Net margin
• Sell-out
• Compliance to range segmentation
• Compliance to price corridor
• NPS
• Market share

Key Relationships:

• Brand Director
• CTC Team
• GCA BU Team
• Retail, Wholesale and eCommerce Channel Team
• MOPS

Knowledge, Skills and Abilities:

• At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
• Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
• Must have the ability to influence others within an organization
• Result-oriented
• Strong numerical / analytical skills
• Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing preferred
• 3-5 years relevant working experience preferred
• Fluent in English & Cantonese, other APAC language will be beneficial
• Passion for sports
• Deep understanding of the e-commerce landscape

Industry: Preferably in retail/apparel/ FMCG/White goods

Exposure: Retail / FMCG / Fashion

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or Marketing preferred
• Min. 5 years relevant working experience preferred
• Fluent in English & Cantonese,
• Proficient in Microsoft Excel, Word, Powerpoint.
• Passion for sports