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PR Specialist

Posted 10 Jul 2024
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As PR Specialist (Position) you will:

The PR Specialist reports directly to the PR Section Manager.

The PR Specialist is responsible for building the brand and driving sales in the local market by working closely with the Marketing Communication Manager and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network.

Responsibilities:

  • Execute communications and PR campaigns to enhance brand visibility and market presence in Europe.
  • Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
  • Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels, develop media resources, and ensure consistent visibility of the brand and product stories.
  • Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
  • Actively engage in and collaborate on European PR events and activities as needed, ensuring the brand's presence and positive reception.
  • Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.

Key Results:

  • Deliver high-quality PR content;
  • Enhance media engagement;
  • Boost media publicity and brand awareness;
  • Efficient campaign execution;
  • Achieve commercial goals.

Your profile:

  • University Degree in Communications, Media Studies, or Marketing, Public Relations;
  • Solid Experience in the Automotive industry or Branded Public Relations field;
  • 3+ years of experience in roles related to PR & Communications in the Automotive business;
  • Excellent Digital Tools knowledge;
  • Customer-oriented mindset;
  • Excellent cross-culture communications and interpersonal skills;
  • Able to prioritize and work proactively with efficient time management skills;
  • Resilient and open-minded;
  • Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results;
  • Effective and eloquent communicator in English and Chinese is mandatory (Other European languages would be a plus);
  • Connected with our Mission and a more sustainable Future.
  • Has right-to-work in the U.K.

We offer:

  • Performance and experience-based competitive remuneration (quarterly paid bonus);
  • 25 holidays + UK Public holidays;
  • Car Salary Sacrifice Scheme;
  • Department & company wide teambuilding events;
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.
BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.
Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric…


As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.

BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.

Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric buses manufactured by those two factories will be exported to customers across continental Europe. It is also in partnership with Alexander Dennis in the UK which assembles jointly developed buses for the UK market.

Up to now, the footprint of BYD electric vehicles covers over 70 major European cities, which will undoubtedly grow in the future.

Automotive
Schiedam
200,000 employees