Senior Researcher Marketing Manager

Senior Researcher Marketing Manager Are you a talented and creative marketing expert? Do you love collaborating with teams to solve complex problems and deliver innovative Marketing solutions? About our Team Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. About the Role Align with the aim of accelerating OA transformation and building direct-to-researcher marketing, this position will work closely with digital marketing, Sales team, Customer success team in China and globally to influence Elsevier Research communities and unlock researcher market potential. Responsibilities Develop and execute comprehensive marketing strategies and programs to effectively reach and engage researchers, Principal Investigators, and academic leaders. These initiatives will aim to promote Elsevier's research portfolio products and services, tailored to meet their specific needs. As the custodian of researcher customer journey engagement, who entails managing end-to-end customer value narratives from both a solutions and service portfolio perspective. Collaborate closely with the digital marketing, sales, and customer success teams, both in China and globally, to align efforts with the goal of accelerating Open Access transformation and establishing direct-to-researcher marketing. This collaborative approach will focus on unlocking the full potential of Research Ecology for targeted research leaders and researchers. As a researcher marketing role, the incumbent will explore various marketing approaches, including but not limited to value-based engagement, usage insights, user communities, thought-leadership content, engagement with Key Opinion Leaders, lifecycle marketing, and testimonials from users and the researcher community. Oversee the entire lifecycle of marketing campaigns, from generating ideas to successful completion. This includes defining work timelines and collaborating closely with internal and external stakeholders to ensure the timely and effective delivery of desired outcomes. Foster innovation in our work processes by leveraging cutting-edge Marketing Technology (MarTech) tools, thereby enhancing the overall effectiveness of marketing activities, both offline and online. Requirements A university degree or higher, preferably with an academic background. Strong analytical abilities are a must, including the capability to delve into complex subjects, analyze data, and produce actionable insights for customers. Detail-oriented nature is essential, with the aptitude to swiftly understand new concepts, technologies, and industry trends, and demonstrate problem-solving skills. Prior experience in providing consulting or publishing services for academic institutions, research organizations, or scholarly publishers is highly desirable. Excellent written and verbal communication skills are required, with the ability to create engaging content for academic audiences. Fluency in English and proficiency in Chinese are preferred. Work in a way that works for you We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: - Medical and Life Insurance: Coverage for Medical and life risk. - Long-Service Award: Recognition for loyalty and dedication. - Marriage and New Baby Gifts: Celebratory tokens for special life events. - Festivals and Birthday Gifts: Spreading joy on occasions that matter. - Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups. - Flexible Benefits via CIIC Platform: Personalized benefits accessible through a user-friendly platform. - Paid Time Off: Annual Leave, Flex Family Care Leave, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Examination Leave Gazetted Public Holiday - Family Care leave (Maternity/Paternity Leave and Adoption Leave) About the Business A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. ----------------------------------------------------------------------- Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120. Please read our Candidate Privacy Policy. Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers. Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, 38,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group. With a wide range of technology jobs, commercial and business jobs, and graduate jobs, there is a part for everyone to play. We need talented people to help us inspire ground-breaking research. Be curious. Be challenged. Be involved. Discover Elsevier. Join us. elsevier.com/about/careers