Marketing Intern

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s ready-to-wear, bags, small leather goods and underwear are managed directly from our Amsterdam headquarters, while other categories, including menswear, footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

PURPOSE OF THE ROLE:

Provide support in day-to-day tasks within the Marketing Department.

KEY RESPONSIBILITIES

• Assisting the Head of Marketing Services with marketing activities
• Supporting the marketing projects of the season
• Participating in the production and creation of marketing materials such as B2B brochures, Commercial Look books, Artwork requests, etc.
• Providing support for marketing events from creation to feedback collection and supporting other Departments (Licensee, Production, Ecom, etc.) with needed Marketing Material
• Preparing presentations on current or future projects and summaries on past projects
• Managing smaller projects independently
• Providing analysis support on the brand performance
• Driving competitive industry benchmarking
• Maintaining marketing library by checking and replenishing inventory (Giveaway, GWP, etc.)
• Hosting of guests for Headquarter meetings and store visits
• Administrative support for office-related tasks

SKILLS, EDUCATION & EXPERIENCE

• Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
• Fashion, Retail, Communication or Business-related studies
• Language: fluent in English, both verbal and written and ideally French and/or Italian, Spanish, Dutch, German speaking
• Familiar with MS Office

PROFILE

• Able to work independently as well as in a team
• Able to work in an international work environment
• Interest & passion for the fashion industry
• Flexibility, adaptability and a positive “can-do” attitude are a must
• Ability to prioritize and multitask