Organic Growth Lead (SEO/GEO)

TriGlobal is a fully online, data-driven lead generation platform with a strong growth trajectory. Each year, we match over 200,000 consumers with reliable moving companies through our global partner network of 650+ companies across 60+ countries. With a team of 25+ professionals, we operate with a scale-up mindset focused on impact, ownership, and continuous improvement.

Sirelo is our consumer-facing platform and a key driver of our growth. Active in 10 countries and 6 languages, Sirelo helps users find and compare moving companies while delivering a transparent experience. As the way people discover services rapidly evolves through AI and new search paradigms, we are continuously building a platform that is not only visible, but also trusted and future-proof.

Your role

As AI is changing how users discover and evaluate services, traditional SEO alone is no longer enough. We’re looking for someone who can evolve our organic growth strategy and build a platform that is visible, trusted, and future-proof.

As Organic Growth Lead (SEO/GEO), you take full ownership of Sirelo’s organic performance.

You are a hands-on, high-impact individual contributor with a strong growth mindset. You combine deep SEO expertise with a broader view on product, content, and UX to drive traffic, conversion, and long-term value.

You won’t be managing a large team. You execute yourself, using AI to scale your output, while working closely with developers, a UX/UI freelancer, and external writers.

You’ll collaborate closely with our:

• SEA specialist (shared search insights and strategy)
• Product Owner (traction and product improvements)
• B2B Manager (marketplace and customer insights)

This puts you at the intersection of product and marketplace dynamics, where you can directly influence growth.

Key responsibilities

Own and drive organic growth

• Own SEO & GEO performance across technical, content, and structural improvements
• Expand visibility into AI-driven discovery and evolving search environments (GEO)
• Improve user journeys, page quality, and trust signals
• Track KPIs, identify opportunities, and measure impact

Execute hands-on

• Perform keyword research, create and optimize content, and test improvements hands-on
• Use AI as a core part of your workflow to scale output and increase efficiency
• Manage freelancers for multilingual content creation and quality validation

Collaborate across teams

• Align with SEA on search strategy and performance insights
• Work with the Product Owner to translate growth opportunities into features
• Apply B2B insights to strengthen content, trust signals, and marketplace

What we’re looking for

• 4–6+ years of experience in SEO or organic growth
• Proven track record of driving measurable organic traffic growth
• Strong technical SEO and GEO skills (site structure, Core Web Vitals, crawlability, structured data)
• Experience in competitive or scalable environments (marketplaces, platforms, lead gen)
• A hands-on mindset: you execute, not just strategize
• Comfortable working independently with high ownership
• Data-driven and confident making decisions based on incomplete information
• Fluent in English

Nice to have

• Experience with international SEO and multi-language platforms
• Experience with UGC or marketplace dynamics
• Background in logistics, moving, or similar industries

What we offer

• Full ownership of organic growth for an international platform
• A central role in shaping Sirelo’s next phase in an AI-driven landscape
• High autonomy with real impact on product and growth
• A small, ambitious, and international team
• Hybrid working possibilities from our Dordrecht office
• Competitive salary and benefits
• A strong focus on learning, experimentation, and personal growth