Digital Customer Journey Expert

As part of our team, you will work in a dynamic and international environment where you learn very quickly and can make an immediate impact.

In our Digital Channels Tribe we are looking for a Digital Customer Journey expert for the Digital Sales and Data NL team. Within Digital NL we are responsible for digital sales and the engagement and experience on ing.nl and the ING app.

Every day we have millions of interactions with customers: customers who do their daily banking, but also customers who are looking for a financial product.

What will you do?

You are exceptionally skilled at spotting opportunities in the customer journey based on data and turning them into concrete actions. Where you see opportunities, you also bring them to life. You are running digital marketing campaigns with a commercial and customer-centric mindset. You don’t wait—you act, and you thrive when working independently. You take ownership of your responsibilities and initiate new ideas to improve the customer journey. With your open mindset, you continuously ask yourself (and others): ‘What is possible?’

How are you successful?

You are commercial, entrepreneurial, and have a passion for the customer, as well as for the field of digital marketing and sales. You work data-driven, are not afraid to work in a complex organization, and have the ambition to further grow your career within a few years. In summary, we expect the following from you:

• 3–5 years of work experience in digital marketing
• Experience in activating and managing online campaigns
• Experience in setting up and analysing A/B tests
• Experience in optimizing customer journeys
• Strong ability to interpret data into actionable insights
• Excellent command of the Dutch & English language
• Completed HBO or WO education

Your work environment:

You will work in the Area Digital NL. Within this area, we are involved in all digital marketing activities for our private products and propositions. We activate people via external channels, personalize customer journeys, and provide our 8.1 million customers with personalized insights in our app. We do all this via the agile method. So we work in short cycles, are data-driven, and experiment with the aim of continuously improving.

Other things that we consider important within Digital are:

• We are self-starters
• We have a can-do mentality
• We inspire and help each other
• We are curious
• We dare to make mistakes

We consider the culture within our area to be a great asset.

What can you expect from us?

• A mobility card, so you choose how you get to work
• A good pension
• A thirteenth month
• Individual Savings Contribution (BIS), 3.5% of your gross monthly salary
• 8% holiday pay
• Personal growth and challenging work with endless opportunities to realize your ambitions
• An informal working environment with innovative colleagues & state-of-the-art tools